Democratising Private Equity with Digitalisation and Deep Experience

Berlin-based fintech company Moonfare provides digital access to the world’s top private equity funds — at low minimums.

CEO and Founder of Moonfare: Steffen Pauls

CEO and Founder of Moonfare: Steffen Pauls

Moonfare operates its platform in Germany, the UK, Switzerland, Luxembourg and Hong Kong. The award-winning technology behind it, and its commitment to democratise a lucrative segment of the investment market, is based on the Moonfare team’s belief that private equity should not be the domain of the few. The company helps to grow private equity into an investment option that can — and should — be open to all those who want to structure their portfolios as professional investors do.

With Moonfare, individual investors and wealth advisors can access top-tier private equity funds starting at €100,000, with an annual management fee of 0.5 percent.The journey from platform sign-up to investment is fully digitalised, in compliance with market regulations.

Since its launch in 2018, the company has offered more than 15 private equity funds on its digital platform. As of June 2020, some 600 clients have committed more than €350m AUM.

The company’s team of professionals has extensive experience, with backgrounds in the private equity and tech sectors. Moonfare’s CEO and founder Steffen Pauls is a serial entrepreneur with years of expertise in the finance industry. Before branching out on his own, Pauls served as MD of private equity at KKR. Prior to this, he was co-founder and CEO of firstfive AG and chairman of the supervisory board at ATU Auto-Teile-Unger Investment GmbH & Co KG. He holds a BA with high distinction and PhD from the University of Mannheim and Harvard University; he also holds an MSc from the Ecole Superieure des Sciences Economiques.

Pauls’ Moonfare co-founders, Heinrich von Liechtenstein and Alexander Argyros, brought extensive entrepreneurial and financial experience to the table.

Previously, Argyros co-founded Somuchmore, a pan-European health and fitness technology platform. Before becoming an entrepreneur, he was a member of KKR’s private equity team, having worked on a number of transactions across technology, business services, and energy sectors.

Heinrich is a professor in the MBA and executive programmes at IESE Business School, and the chairman of the Munich Campus of IESE. He specialises in entrepreneurial finance, management of wealth, and governance of entrepreneurial families. Prior to his academic career, Heinrich was with the family-owned Liechtenstein Global Trust and advised families in the Boston Consulting Group.

In 2019, Lorenz Jüngling, former chief product officer of N26, joined the company as COO. He was responsible for N26’s product until it reached unicorn status. Prior to N26, Jüngling worked for 12 years at McKinsey — six of those years as a partner.


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