Print distribution

Updated 21 October 2026.

CFI.co prints the quarterly publication. The figures below are our own production and distribution figures.

Where the copies go. Distribution of the current issue by region, from our distribution records. The figures total 22,000.

How the readership estimate is built. We have not surveyed our readers since 2018, so the readership figure is arithmetic on known copy numbers and one stated assumption. We show both so that you can substitute your own.

• 1,000 copies are addressed to named individuals. We count each as one reader.
• 21,000 copies go largely to business addresses, where a copy is read by more than one person. Pass-on reading outside the home is the main reason any publication’s readership exceeds its circulation, and the UK readership currency, PAMCo, identifies it as the principal driver of readers per copy; its surveyed magazine ratios run from one to twenty. The long-standing convention for a business title is about four readers per copy. We assume three, below that convention, because the assumption is ours and we would rather it were low than flattering, and we apply it to all 21,000 copies.
• 1,000 × 1 + 21,000 × 3 = 64,000.

The copy figures are the part we stand behind. The multiplier is an assumption, and if you would use a different one, the arithmetic is there to redo.

Advertising rates 2026

Dimensions: 281mm x 210mm (plus 3mm bleed).

We do not publish exact reader demographics. The distribution is directed at senior decision-makers, and the majority of it goes to financial services. The notice below records what was withdrawn in July 2026 and when.

This page has been retired

CFI.co published a media information page for advertisers and media buyers, carrying print run, circulation and readership figures and, until July 2026, a rate card and reader demographics. It was retired on 31 July 2026.

Why the figures are gone. CFI.co publishes no audience figure it cannot evidence. The readership figure that stood here — 128,000 per issue — was not measured: it was a print run multiplied by an assumed four readers per copy, a convention of the trade rather than a count of anybody. The reader demographics were withdrawn in July 2026 because they came from a 2018 survey too old to present as current, and no replacement was commissioned. The remaining circulation figures are withdrawn rather than restated, on the same rule. [Updated 21 October 2026: production and distribution figures for the current issue, a readership estimate with its basis stated, and print advertising rates are published above.]

What we say instead. Distribution, not demography: named events, physical placement, and where copies actually go — things a buyer can check. We no longer publish a rate card. Work is priced per engagement, with a written rationale.

The quarterly publication continues. Readers find CFI.co through the quarterly publication, the online portal (open, with nothing behind a paywall), the Wire Service, the CFI.co app, social channels, and AI assistants. What identified AI systems fetch from CFI.co is measured, dated and published in our AI Visibility Report.

Enquiries. Advertising: [email protected] · Production: [email protected] · T: +44 (0) 203 137 3679

This retirement, and the publication of the print section above on 21 October 2026, are recorded, with their dates, in our known-open register.