The World is Too Complex to Become Lazy — and Challenges Bring Chances

David Joory Bedrock

David Joory

Bedrock Group partner David Joory focuses on investment management. Here he discusses his daily motivation.

Investment management is a challenge for any company. At Bedrock Group, we always keep a finger on the pulse because the world is too complex and chaotic to become lazy. Challenges breed opportunity, particularly for those with a long-term view who are willing to stomach interim volatility and take calculated risks.

We engage with our large network of clients, banks, managers, and subject experts; monitor incoming economic/market/corporate data and hold frequent investment committee meetings. Bedrock Group has evolved into a consolidated contact for the investment and administrative needs of ultra-high-net-worth individuals, families, endowments, foundations, institutions and investment professionals.

To successfully invest in uncertain times, we make sure we understand what we hold, and take a holistic view of risk-management in our portfolio. It’s important to step back from the noise and consider long-term trends. It’s equally important to act with conviction when opportunities present themselves. We remain humble and open to changing our minds.

Understanding Client Needs

To incorporate the human element in investment management, we take a bespoke approach. Each client is different, and we take time to understand their needs and goals, and provide bespoke solutions and portfolios to suit each client’s unique circumstances.

We take a holistic approach to wealth management, which means including the entirety of our clients’ needs, from external reporting, family governance, and next-generation development.

We pride ourselves on providing accurate, unbiased advice. Our clients receive independent advice, and we act in their best interests without an agenda. We sit on the same side of the table, investing alongside our clients — we have skin in the game. We act as a partner to our clients, through assigning dedicated relationship managers and providing direct access to our founding partners.

Responsible Investment

A notable public milestone in our transition took place on 19 January 2021, when we became signatories of the United Nations PRI.

Principles for responsible investment (PRI) puts the requirement to manage clients’ wealth at the core of the business — in a way that accounts for clients’ personal preferences, interests, needs and objectives. As such, we understand the importance of not taking a one-size-fits all approach when it comes to engaging in sustainable responsible investing (SRI). We signed-up to certain principles: to incorporate elements of ESG into our investment analysis and  decision-making during our selection processes and internal policy making.


When it comes to managing clients’ wealth, governance is at the core of Bedrock Group’s approach. It’s a priority in our product offering to clients, as we believe that good governance — at both a company and solution level — will drive better risk/reward returns for our clients.

Once the principles (checks & balances) of good Governance are fully met, Environmental and Social are included as supplementary aspects of our product offering. Going forward, our desire is to offer our clients a bespoke sustainable impact portfolio which will cover multi-asset classes — and that will be the result of our broader ESG approach.

We are always on the search for passionate and enthusiastic individuals. If you would be interested in joining our team, please contact us here.

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