Pragmatic Play: The Name Itself Reveals Philosophy of iGaming’s Champion

As one of iGaming’s top providers, Pragmatic Play has transformed from a slot studio in a congested market to an instantly recognisable brand that works with some of the biggest household names within the online casino industry.

With a multi-product offering and a commitment to player protection, Pragmatic Play, led by CEO Julian Jarvis, has carved a proud place in one of the world’s most competitive sectors.

Pragmatic Play expansion

From its early days as a slot supplier, the company portfolio has expanded to include live casino, bingo games and virtual sports. It grew quickly, finding success with landmark games that developed a core fanbase. This expansion was also fuelled by a targeted regulated-markets strategy, which saw Pragmatic Play gain global gaming licences and make a mark in high-growth jurisdictions.

Growing swiftly through regulated markets, and establishing third-party partnerships, the firm has introduced games of varying volatilities. It has partnered with well-known brands, and uses industry-acclaimed mechanics to maintain consistent quality, and reach people of all tastes and demographics.

While becoming the leading slot producer in the industry remains a key goal, Pragmatic Play also focuses on diversification. The addition of popular Live Casino games in 2019 offered operator partners and players a different opportunity. Players can enjoy roulette and blackjack on their devices, rather than physically visiting a casino — and the supplier’s partners have been able to venture into alternative revenue streams.

The same is true for virtual sports and bingo. By expanding beyond its staple business vertical, Pragmatic Play was able to bring innovative products to market. Its partners have benefitted from gaining proven titles through their existing relationship, cutting down on integration times and preserving a strong business link.

Fostering Player Protection

In an industry with differing regulations and a widespread focus on legislation, Pragmatic Play has player protection at its core. When entering new markets, the dedicated compliance team ensures all products hit the highest standard, as underscored by the company’s collection of licences and certifications across the world.

Player protection is a widely discussed topic in the iGaming community as well as wider governmental circles — and something that is recognised as vital to the industry. By enabling players to have secure, safe play-sessions, iGaming remains an enjoyable experience and one that will gain repeat players.

Long-Term Partnerships

With so many content options for operators, providers need to stand out. By understanding customer needs, going above and beyond with customer service and paying attention to detail when servicing, Pragmatic Play does just that.

From innovations such as a single API-integration to dedicated account management services, Pragmatic Play’s aim is to turn single vertical partners into long-standing, multi-vertical accounts. The company retains partners at an impressive rate, regardless of geography, while increasing the attractiveness of its growing offering.

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