Nalin Perera, Executive Director & CEO of eChannelling PLC Leading From the Front: Meet Sri Lankan Whirlwind Perera

Executive Director & CEO Nalin Perera

Executive Director & CEO: Nalin Perera

Nalin Perera was appointed executive director on the Board of Directors of eChannelling PLC on September 20, 2016. His is one of the foremost names in Sri Lanka’s Mobile Telecommunications industry.

Aresults-oriented leader, Perera is the CEO of Mobitel, having completed dynamic stints as CMO and COO at the company. He has proven his leadership skills many times, steering both companies on a path of sustainable profits.

His mastery of brand management, product and channel development, as well as his human resource management skills, have lent him an enviable edge when it comes to creating a distinguished company’s portfolio.

One of his key “success mantras” is to be open to change and to remain agile, incorporating new trends and evolving products to suit customer needs in ways that exceed expectations. In his stellar career, Perera has won local and international recognition and reward for his companies, which has made eChannelling and Mobitel trusted and respected household brands in Sri Lanka.

An industry veteran, Nalin Perera has played a pivotal role in pioneer operator Celltel’s introduction of mobile services to Sri Lanka in 1989. He subsequently rose through the ranks in the Millicom Group to take the position of General Manager of Sales and Marketing.

Perera spearheaded the launch of the mobile pre-paid concept and its business model in Sri Lanka. He has been in constant pursuit of greater value for products and services, and has pioneered a host of value-added services and enterprise business solutions to elevate the local telecom industry to meet global standards.

Nalin Perera holds a Postgraduate Diploma in Marketing (UK) and is a Chartered Marketer (UK). He holds a Master of Business Studies degree from the University of Colombo. He is an avid sportsman and a prominent corporate personality. i


Tags assigned to this article:
sri-lanka

You may have an interest in also reading…

CFI.co Meets the EY Germany Management Team: Hubert Barth & Julie Linn Teigland

Hubert Barth Country Managing Partner EY Germany Hubert Barth (49) has over 25 years of experience in the professional services

Strength at the Helm: Vital for Progress in a Tough and Challenging Environment

Arbah Capital’s management, counting on a team of seasoned professionals, is definitely on track to deliver superior results with its

John Häfelfinger, CEO of Basellandschaftliche Kantonalbank (BLKB): Finding Strength and Promise by Planning for the Long Term

John Häfelfinger, CEO of Basellandschaftliche Kantonalbank (BLKB), talks to CFI.co about the opportunities afforded by sustainable finance. BLKB positions itself