Brand Archives

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Bank of China: Best Bank Branding China 2021

Bank of China (BOC), founded in 1912, was the country’s central bank, international exchange bank, and specialised international trade bank for its first 37 years of operation. It played a crucial role in helping China to open its economy by

Decathlon: Best Sports Branding France 2021

An online reviewer, testing a pair of running shoes, says: “If you’re looking for a decent shoe for cross-country but don’t have a massive budget, these should be on your radar. At £50 they’re a fraction of the cost of

Mercedes-Benz: Best Automotive Branding Europe 2021

Das beste oder nichts – the best or nothing, a powerful slogan which defines the Mercedes-Benz philosophy. When the global pandemic forced the company to close its spectacular, nine-floor museum in Stuttgart, which tells the history of the company from

Cloetta: Best Confectionery Brand Strategy Nordics 2020

Cloetta crafts sweet treats to brighten a peckish consumer’s day with moments of true joy. The Nordic confectioner was established over 100 years ago by three brothers with a passion for making chocolate. Cloetta takes pride in the long tradition

Yelo Bank: Most Innovative Corporate Rebranding Strategy Azerbaijan 2020

Yelo Bank is a new brand, which presents a ‘breath of fresh air’ for the people and business community of Azerbaijan. At the end of 2019, Nikoil Bank started an initiative to rebrand and restructure operations under this new brand

Megalabs: Best Healthcare Rebrand Latin America 2019

Over the past 25 years, Latin American pharmaceutical titan Megalabs has built an empire by adapting well, driving innovation, honouring commitments, and prioritising people. Megalabs’ operations are at the Science Park of Uruguay’s Free Trade Zone and feature a chic

Valentino: Best Fashion Corporate Governance Italy

The name evokes a certain je ne sais quoi. Valentino, the landmark Italian fashion house named after its founder, has redefined and perfected style since the early 1960s with a perfect melange of suave subtlety and luxurious extravagance. The company’s

Rolls-Royce: Best Luxury Heritage UK

Rolls-Royce is a brand synonymous with success; a British symbol of excellence and engineering offered only to the best of the best – from celebrities to CEOs. Designed to be distinguished, every Rolls-Royce is adorned with the famed hood ornament,

Tag Heuer: Best Watch Brand Switzerland

Tag Heuer means to watches what Jazz means to music; as timeless representatives of the Avante-Garde since their inception, they have both shaped and innovated through improvisation. Long before Jazz would swing into modernity with oscillating time signatures, Heuer would

International Watch Company (IWC): Best CSR Switzerland

IWC watches offer a timeless product, seamlessly blending traditional skills and the latest in technology. Aimed squarely at upmarket clients who appreciate both exquisite design and peerless craftsmanship, IWC watches do not convey fashion statements nor flash opulence. Rather, IWC

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About CFI.co Awards Programme

Each year, CFI.co seeks out individuals and organisations that contribute significantly to the convergence of economies and truly add value for all stakeholders. Reporting from frontlines of economic convergence, CFI.co realises that best practice is to be found throughout the world and the Awards Programme aims to identify and reward excellence wherever it is found in the hope to inspire others to further improve their own performance.