Bank of China: Best Bank Branding China 2021
Bank of China (BOC), founded in 1912, was the country’s central bank, international exchange bank, and specialised international trade bank for its first 37 years of operation. It played a crucial role in helping China to open its economy by capitalising on foreign funds and tech advances. It became a wholly state-owned commercial bank in 1994, and listed on the Hong Kong and Shanghai stock exchanges in 2006. It was the banking partner of the 2008 Beijing Olympic Games and 2017 Paralympic Winter Games. BOC focuses on integrity and innovation, and has been ranked as a Global Systemically Important Bank. This is due in part to BOC’s comprehensive network, which includes a digital platform, national coverage, and operations in 57 countries. BOC offers a full suite of financial services, from corporate, commercial, and personal banking to financial markets, investment banking, securities, funds, and insurance. It has defined a three-step strategic goal aligned with the Chinese New Era agenda. BOC plans to build on its reputation through consistent, value-driven actions. It pledges to drive advancement through technology, development through innovation, and performance through transformation — all the while enhancing strength through reform. The bank has contributed to the modernisation of the Chinese economy and the rejuvenation of the nation — and it intends to continue, and accelerate, that progress. The CFI.co judging panel presents Bank of China with the 2021 award for Best Bank Branding (China).
