Austrian Anadi Bank: Best Digital Banking Solutions Austria 2021

Austrian Anadi Bank

Austrian Anadi Bank has a future-forward approach to banking. Its roots trace back to 1896 and the name translates to „eternal” in Hindu. The bank embraces the digital revolution while preserving the most client-centric aspects of traditional banking. It combines a next-generation digital banking platform with a regionally focused branch network. Austrian Anadi Bank offers corporate banking solutions to clients in Austria and Germany, is a specialist in public finance and in addition offers highly digitalized retail banking services via its scalable hybrid business model serving some 57,000 customers in total. Austrian Anadi Bank is looking to broaden its digital approach and to increase its customer base in the digital focus area tenfold over the next three years. It has around 270 employees with around 20 percent of the team dedicated to its internal FinTech capabilities. That figure is expected to continue rising as the bank plans further expansion in digital tech-enhanced banking services. Austrian Anadi Bank focuses in its retail division on customer credit in Austria and SME credit in Germany, it manages credit risk in the most cost-effective and competitive manner possible – by combining the risk management and distribution sides. During the pandemic, the bank tripled the disbursement in digital consumer credit. It is up to EUR 30m loan book on the digital banking side and expects to reach EUR 250m over the next three years together with other digital initiatives like the roll-out of the digital SME-credit product in Germany, launched in April 2021, and exclusive strategic partnerships on tablet basis like the recently launched cooperation with Austria’s largest retail chain network (2,300 outlets) under the brand ‘MARIE’. The judging panel recognizes Austrian Anadi Bank – a market leader of speed, flexibility, efficiency and scalability – with the 2021 award for Best Digital Banking Solutions (Austria).

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