Banco Azteca: Champion of Financial Literacy and Inclusion Mexico 2024

Banco Azteca, a leading financial institution in Mexico, distinguishes itself through an unwavering commitment to promoting financial literacy and inclusion. Established to provide formal financial services to underserved populations, Banco Azteca has provided financial services to approximately 33 million Mexicans, most of whom previously lacked access to these services. Recognising the widespread lack of financial education in Mexico and Latin America, the bank has developed comprehensive programmes to educate individuals about essential financial concepts such as savings, credit, and investment. Its flagship educational initiative, “Aprende y Crece” (Learn and Grow) (bancoazteca.com.mx/educacion-financiera.html y elearningbancoazteca.mx) has reached over 36.5 million people, making complex financial topics accessible through a variety of media, including digital platforms and interactive stories.

Banco Azteca’s approach combines traditional and digital banking to meet the diverse needs of its clients, emphasising the importance of personal interaction and technological proficiency. The bank’s efforts extend beyond financial services to include advocacy for integrating financial education into the national curriculum, recognising that early financial literacy can significantly impact lifelong financial health. Banco Azteca’s innovative use of technology, including artificial intelligence and digital platforms, enables it to tailor educational and financial services to meet customers’ unique needs, contributing to a more financially inclusive and secure society. The bank also addresses emerging challenges such as cybersecurity, ensuring its clients are well-equipped to navigate the digital financial landscape safely.

The CFI.co Judging Panel warmly congratulates Banco Azteca on winning the 2024 Award for Champion of Financial Literacy and Inclusion (Mexico).