Bridgestone Firestone: Best CSR Manufacturer Asia Pacific 2016
The Bridgestone Firestone Group is the world’s largest tyre manufacturer since 2015. As the company grows, so too does its social responsibility.
The group has been working fervently to achieve its CSR vision through its core mission of “serving society with superior quality”; words famously uttered by Bridgestone’s founder Shojiro Ishibashi.
The company’s two-pronged approach to CSR includes a focus on both management level – through its products and corporate activity – and individual level – through employee activities. However, Bridgestone Firestone’s larger initiatives surrounding mobility in Asia and the Pacific have been the most impressive: the company’s involvement in the Bangkok Traffic Congestion Elimination Project is often cited as an example.
Bridgestone Firestone’s stance on the development of mobility sees a recycling-orientated society as a necessity. Through establishing the OneTeam environmental programme the company has developed a framework where both leadership and teammates are focused on methods to achieve the company’s environmental goals.
Because of this, Bridgestone Firestone Americas has moved forward with its vision of achieving a waste-free tyre industry under the Tires4ward programme. With this, the company aims to ensure that for every tyre that it sells in the US, it will repurpose an out-of-use tyre. Since the programme launched in 2012, Bridgestone Firestone has recycled almost 120,000 tyres from communities nationwide.
The CFI.co judging panel commends Bridgestone Firestone on its deep involvement with the development of mobility alongside CSR and offers the company the 2016 Best CSR Manufacturer Asia Pacific Award.
