Positive Insights in Africa: Our 2014 Market Research Winner

The CFI.co Judging Panel congratulates Positive Insights, Ghana, on their sterling achievements in data collection and analysis since the firm’s establishment in 2008. These strong efforts have resulted in the CFI.co award ‘Best Market Research Team, Africa, 2014’ and, with it, a special commendation from the panel.

Quality of service is the mantra at Positive Insights and the Panel is impressed by this winner’s clear concern in providing a cost-effective service. According to the Panel, ‘high levels of professional efficiency in evidence at all levels. Staff training here is to a very high standard and good use is made of the social networks. Fieldwork costs are kept at reasonable levels through intelligent and significant savings on overhead costs.’