Merrill Edge Self Directed: Best Ease of Use Mobile Broker Global 2022

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In barely two decades the world’s banking industry, in response to rapid technological advances and the growing sophistication of consumer demand, has changed beyond recognition – and Merrill Edge Self‑Directed a self-directed electronic investing platform, and a subsidiary of Bank of America, is leading the field in providing cutting-edge and efficient mobile investment tools. Merrill Edge Self‑Directed launched in 2010, responded quickly to investor trends to seek out sustainable and eco-friendly investments. Merrill has developed applications which provide a mobile gateway to individual customers, allowing access to ideas, and helping tailor portfolios to clients’ own values. Merrill, a leader in Environmental, Social and Governance (ESG) investing, is focussed on sustainable and impact investing, presenting customers with access to a mass of information to guide decisions. Individual customers are able, with a few clicks, to delve into the background of companies to check operations are in line with their own social values. Its latest apps, designed to be uncluttered and intuitive, help clients choose new investments, or evaluate existing portfolios, and can be used to drill down into layers of information, providing ESG scores for businesses, up-to-date insights, and access to the analysis instruments of MSCI, the global provider of index reports. Merrill advisors are also on hand, via phone or chat features, to give advice. This ease of access, says the company, means that users don’t have to be research experts. The judges have no hesitation in presenting Merrill Edge Self‑Directed with the 2022 award Best Ease of Use Mobile Broker Global.

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