Sugar – Most Innovative CRM – Global 2016


Sugar is a Customer Relationship Management system by SugarCRM which, unlike its many of its counterparts, provides additional flexibility which caters to the bendable needs of modern business.

Whilst traditional CRM’s focus primarily on benchmark reporting – essentially creating the necessity for micro-management – Sugar takes a customer-facing approach, giving more use to the individual user in order to improve the customer experience. With customisable solutions to suit all kinds of business models, the company makes a point to continuously innovate its’ features and improve productivity. In addition, Sugar meets the needs of industries and companies in geographies where traditional vendor-mediated SaaS is unviable – offering various premise-based and private cloud offerings that include the entire functionality, mobile and platform access regardless of deployment model.

The pace of the company’s technological innovation is accelerating, thanks to a number of intelligent partnerships made throughout the past year; notably with IBM, helping to improve the CRM’s cloud capabilities. The company also soon plans to mesh artificial intelligence powered predictive analytics services into its core offerings, in order to provide helpful tools such as virtual assistants, more effective product offers, and service alerts to employees before customers even know they have an issue.

The company is both customer-facing within its sales model as well as its engineering. For international markets, Sugar’s already competitively priced proposition in sterling will represent even better value given the reduction in the value of the currency post the Brexit vote. Already one of the best functionality-to-price CRM’s on the market should experience a boost in sales in international markets.

From sales and accounting, to the intelligence of the product itself, Sugar has shown innovation within all aspects of its business, The judging panel are pleased to recognise the company SugarCRM with the award of Most Innovative CRM – Global, for 2016.