Gulf Insurance Group Kuwait: Most Innovative Insurance Solutions Provider MENA 2020
Early adopters of digitalisation measures are enjoying a ROI in the form of uninterrupted operations during these challenging times. Gulf Insurance Group Kuwait (GIG-Kuwait) is one of those early adopters — and essential service providers — whose tech investments have inoculated their companies against business disruption. GIG-Kuwait is one of the country’s greatest digital pioneers, pushing the industry to implement tech capabilities that enhance the customer experience and improve operational efficiency. Digitalisation is beginning to take root in Kuwait, and GIG-Kuwait has done much to pave the way. The company formed in 2007, and within a year it had become the first in the country to sell insurance products online. Customers can buy or renew policies through the GIG-Kuwait website or app. Patients and medical providers can process claims through an online platform and connect to a 24/7 call centre for personalised assistance. Digital archival has cut the company’s paper consumption while making the audit and approval of claims more efficient. A comprehensive client database supports the management of customer relationships and the customisation of coverage. GIG-Kuwait added another pioneering moment to the list in 2015 as the first Kuwaiti company to upgrade to the current ISO 27001 international IT security standard. For a digital strategy that has outpaced the competition, the CFI.co judging panel names GIG-Kuwait as the winner of the 2020 award for Most Innovative Insurance Solutions Provider (MENA).
