FWU Group: Best Long-Term Savings Solutions Europe 2022

Alexander Dirrheimer

The customer-centric focus of FWU Group is underscored in its name: Forward You. Since its launch in 1983, the life insurer has operated according to the values of a family-run company and fuelled development with progressive agility. It’s a tech-enabled company with people at its heart, from its dedicated staff to the million customers it serves worldwide. The Munich-based company has established a presence in Europe, the Middle East and Far East Asia. FWU approached the challenges of Covid as an opportunity for improved customer service. It implemented tech upgrades for better customer engagement and regulatory compliance. Rather than wait for new regulations to come out, FWU anticipates changes to consistently remain ahead of compliance headwinds. The group has retired all paper-based applications, and now 40 percent of insurance sales are conducted through digital channels. The enhanced customer experience has boosted sales results. FWU is never content to rest on its laurels and goes through extensive testing before introducing new products. The FWU team takes the time to understand customers’ wants and fears to match products to their needs. The product line is structured for transparency and long-term solutions. FWU adapts its data-driven “Quant” investment approach into suitable strategies for each client’s risk profile and preferences. The CFI.co judging panel presents repeat winner FWU Group with the 2022 award for Best Long-Term Savings Solutions (Europe).