Aston Martin Lagonda: Best ESG Manufacturing Strategy United Kingdom 2019
Power and prestige, intrigue and affluence — these are the symbols evoked by Aston Martin Lagonda, the iconic British luxury car brand. The company has evolved beyond Bond, the fictional spy who once immortalised the brand, to implement a Second Century strategy that prioritises sustainable business practices across operations and throughout the supply chain. Comprehensive environmental, social, and governance (ESG) commitments fuel the company’s sustainable growth plans. The Second Century plan calls for seven new models over the next seven years, with the release of the highly anticipated DBX in November 2019. Orders are stacking up for the brand’s first luxury SUV model, which will be produced at new manufacturing facilities in Wales. Aston Martin Lagonda repurposed the St Athan Royal Air Force hangars into a state-of-the-art facility that will create up to 750 highly skilled jobs. The new facility, like Aston Martin Lagonda’s three other British production plants, measures up to modern environmental expectations. The company publishes a Responsible Procurement Guide detailing its social, environmental, and ethical responsibilities, and all its suppliers are expected to follow the Aston Martin Lagonda way. The brand is gearing up to launch the first in its hybrid line, the Rapide E, which was unveiled at the Monaco ePrix in May 2019. The company hopes to leverage hybrid technology in a shift towards zero-emissions. The CFI.co judging panel notes the progress made since the company’s past placement in the awards programme and is pleased to declare Aston Martin Lagonda a repeat winner of the Best ESG Manufacturing Strategy (UK) award, this time for 2019.
