AIB in Northern Ireland (former First Trust Bank): Best Bank Rebrand Europe 2019


Formerly trading under the name First Trust Bank, the institution has entered the final stage of rebranding and officially adopted its new moniker. First Trust Bank was created in 1992, providing a wide range of financial products and services to help customers achieve their dreams and ambitions. The bank covers the Northern Ireland market for its parent company, Allied Irish Banks (AIB), one of the top four Irish banks, with headquarters in the Republic and a strong presence in Great Britain. Over the past several years, AIB Group has invested £10m in transforming AIB in Northern Ireland, enhancing its products, services and digital capability and thereby improving the customer experience. The AIB team in Northern Ireland has responded with energy and enthusiasm to the synergies brought about by the rebrand, as well as a commitment to compliance and customer care. Team members participate in regular strategic sessions to discuss both the direction of the company and its driving motivations. Customer-centricity is paramount and every aspect of the rebrand has been considered from the client perspective to create the smoothest transition possible. Along with the name change and some aesthetic updates to the bank’s digital banking platforms, clients can expect uninterrupted service. As AIB Group unites its three main markets under a single, revitalised brand identity, AIB (NI) harnesses the power of the group to better serve its customers. The judging panel applauds the bank’s customer-focused consistency and declares AIB in Northern Ireland (formerly First Trust Bank) as the winner of the 2019 Best Bank Rebrand (Europe) award.