BIAT: Best Digitalisation Strategy North Africa 2022
BIAT (Banque Internationale Arabe de Tunisie) has established a nationwide footprint with 206 strategically located agencies and nearly 2,000 employees to look after client needs.
BIAT is a universal bank that forms part of a group with subsidiaries in the fields of insurance, asset management, investment capital, stock market intermediation and consulting. It offers a broad range of products and services for individual, entrepreneurial, SME, corporate and institutional clients. BIAT’s reorganisation of its corporate and investment banking activities has broadened the service suite while enhancing real-time management of positions and customer assets. The bank invests in technical and human resources to make qualitative improvements while building on past achievements. BIAT embarked on a digital transformation four years ago that continues to pay dividends in terms of customer engagement and product innovation. It is constantly rolling out new features with the aim of becoming a benchmark digital bank and playing a catalytic role in the country’s digital transformation. MyBIAT consolidates the bank’s digital offerings in one streamlined service, enabling clients to access products, accounts, cards and credits within a few clicks. In July 2022, it introduced biometric login and push notification for the mobile app. Customers can use MyBIAT to load prepaid currency cards, monitor credit details, manage outgoing transfers and update travel assistance certificates. As a repeat programme winner, the
CFI.co jury is familiar with the bank’s inspiring legacy — and its bright future. BIAT claims the 2022 award for Best Digitalisation (North Africa).
