Brave New World

Data-Sharing: Privacy Agreement to Limit Prying by US Intelligence

Europeans can now complain if they think intelligence services gathered their data — and it’s business as usual for tech firms.

The EU Commission and the US are creating a data privacy framework to ease concerns over the sharing of personal information with American intelligence agencies.

The agreement means Europeans can now object if they suspect that their data was collected by intelligence services — and that tech giants such as Meta and Google can continue sharing info with the US.

The news follows the announcement of a UK and US “Data Bridge”, an extension of the Data Privacy Framework, which aims to boost data exports by £79m.

The privacy framework pledges that only “necessary and proportionate” data will be collected. A data-protection review court, made up of US judges, will be created to hear objections.

Sridhar Iyengar, MD of Zoho Europe, describes data as “a central business tool across many sectors”. He said it was “encouraging to see the EU and US collaborating to further enhance” its benefits. “It has become one of the most valuable resources that businesses can use,” he said, “informing strategic decision-making from forecasting to addressing operational inefficiencies to customer preferences.”

Ensuring a safe and ethical approach to the collection, storage and use of personal data was essential, he added. “It’s great to see data regulation on the radar of many governments around the world. While this is a good starting point, organisations should create their own data policies that are transparent, and safeguard customers.” Maintaining public trust and a good customer experience while ensuring ethical use was “critical”.

The UK-US Data Bridge was set up to facilitate the free flow of personal data between the countries, speeding up data-enabled services to the US. The UK has been given Associate status in terms of the Global Cross-Border Privacy Rules.

marten

Recent Posts

The Promise and Pressure of the UK’s AI Aspirations

With world-class universities, a vibrant startup ecosystem and renewed strategic investment, the United Kingdom has…

2 weeks ago

The iRenaissance: How Apple Went from Near-Death to World Domination

In the late 1990s, Apple was teetering on the brink of collapse. A decade later,…

2 weeks ago

A JUUL of an Idea… That May Have Got Most of it Wrong

Vaping is big business, and few companies have seen the spectacular growth — and subsequent…

2 weeks ago

Portobello Capital: Driving Growth and Industry Leadership in Iberian Private Equity

Portobello Capital has cemented its position as the leading mid-market private equity firm in Spain,…

2 weeks ago

The Midas Touch, or Not So Much? The Mythical Metal vs Shares

Gold is the age-old standard that once underpinned our modern currencies; what value does it…

3 weeks ago

From Strength to Strength: Peak Re Expands its Role as a Trusted Reinsurance Partner in Emerging Asia

Mission to Close the Protection Gap Headquartered in Hong Kong, Peak Reinsurance Company Limited (“Peak…

3 weeks ago