North America

Sugar – Most Innovative CRM – Global 2016

Sugar is a Customer Relationship Management system by SugarCRM which, unlike its many of its counterparts, provides additional flexibility which caters to the bendable needs of modern business.

Whilst traditional CRM’s focus primarily on benchmark reporting – essentially creating the necessity for micro-management – Sugar takes a customer-facing approach, giving more use to the individual user in order to improve the customer experience. With customisable solutions to suit all kinds of business models, the company makes a point to continuously innovate its’ features and improve productivity. In addition, Sugar meets the needs of industries and companies in geographies where traditional vendor-mediated SaaS is unviable – offering various premise-based and private cloud offerings that include the entire functionality, mobile and platform access regardless of deployment model.

The pace of the company’s technological innovation is accelerating, thanks to a number of intelligent partnerships made throughout the past year; notably with IBM, helping to improve the CRM’s cloud capabilities. The company also soon plans to mesh artificial intelligence powered predictive analytics services into its core offerings, in order to provide helpful tools such as virtual assistants, more effective product offers, and service alerts to employees before customers even know they have an issue.

The company is both customer-facing within its sales model as well as its engineering. For international markets, Sugar’s already competitively priced proposition in sterling will represent even better value given the reduction in the value of the currency post the Brexit vote. Already one of the best functionality-to-price CRM’s on the market should experience a boost in sales in international markets.

From sales and accounting, to the intelligence of the product itself, Sugar has shown innovation within all aspects of its business, The CFI.co judging panel are pleased to recognise the company SugarCRM with the award of Most Innovative CRM – Global, for 2016.

marten

Recent Posts

IDFC First Bank: Best Digital Bank India 2025

IDFC FIRST Bank has redefined digital banking in India by blending advanced technologies with a…

4 days ago

ABN AMRO MeesPierson: Innovator in Entrepreneurial Wealth Strategy Excellence Belgium 2025

ABN AMRO MeesPierson demonstrates a forward-thinking and holistic approach to private banking, placing the needs…

1 week ago

SegurCaixa Adeslas: Best Insurer Spain 2025

SegurCaixa Adeslas has demonstrated exceptional resilience and strategic focus in a year marked by global…

2 weeks ago

Berenberg: Best Strategic Asset Allocation & Asset Liability Management Team Germany & Austria 2025

Berenberg, Germany’s oldest privately owned bank, has cultivated a legacy of excellence in strategic investment…

3 weeks ago

AXA IM Select: Best Multi-Manager Investment Solutions Global 2025

AXA IM Select continues to redefine the multi-manager investment landscape with a robust and diversified…

1 month ago

World Gold Council: Leader in Gold-Backed Investment Innovation USA 2025

World Gold Council has played a transformative role in reshaping the global investment landscape by…

3 months ago