Categories: Editor's PicksEurope

The Spotlight on David Beckham

One of the best known faces on the planet, David Beckham, 38 years old, became an Image Ambassador for Chinese Football after his twenty year playing career came to an end last season. The League in China is known for its corruption and Beckham for his sense of fair play and so some good should certainly come out of the partnership. Visiting China in late June, he was photographed at a children’s hospital and his personal appearance in Shanghai caused a stampede with seven people injured.

In his glory days, Beckham was the world’s best paid player (taking into account sponsorship income) spending time at clubs including Manchester United, Real Madrid, Milan, Los Angeles Galaxy and Paris St-Germain and representing his country in international matches. However, as Sir Alex Ferguson pointed out in 2007, ‘He is such a big celebrity that football is only a small part.’

“The spotlight will always be on me, but it`s something I`m learning to live with as the years go by”.

Married to Victoria, fashion designer and former girl group singer, Beckham is a style icon and has been voted the UK’s most influential man under 40 years. He received an OBE ten years ago and has since 2005 has been a UNICEF Goodwill Ambassador focusing on sports for development. He is a patron of Elton John’s Aids Foundation and other HIV and children’s charities and clearly loves working with young people.

I we are looking to the world of football for a role model then David Beckham would seem to be a sane and obvious choice. He becomes our sporting Hero for the Summer issue.

CFI

Recent Posts

Asian Development Bank on The Cost of Inaction: How Climate Change Threatens Asia and the Pacific

Without decisive and sustained action, Asia and the Pacific face unprecedented warming, extreme weather, and…

3 days ago

C&R Group: Leading the Future of Share Registry Services in East Africa

C&R Group has established itself as the leading share registrar in Kenya, with a growing…

4 days ago

Leo Burnett: The Man Who Gave Brands a Heartbeat

He believed in the power of simple truths, the inherent drama of everyday products, and…

5 days ago

Buffett’s Annual Letter 2024: Berkshire Hathaway’s Record Cash Pile, Japan Bets, and Tax Message

Warren Buffett’s latest annual letter to Berkshire Hathaway shareholders confirms that the Omaha-based conglomerate is…

5 days ago

Nissan’s Decline: A Story of Missed Opportunities and Mounting Challenges

Once a titan of the automotive industry, Nissan now grapples with a series of setbacks…

2 weeks ago

Global Banks’ Retreat from China: What Went Wrong?

Not so long ago, China was hailed as the next big frontier for Wall Street.…

2 weeks ago