Nalin Perera, Executive Director & CEO of eChannelling PLC Leading From the Front: Meet Sri Lankan Whirlwind Perera

Nalin Perera was appointed executive director on the Board of Directors of eChannelling PLC on September 20, 2016. His is one of the foremost names in Sri Lanka’s Mobile Telecommunications industry.

Aresults-oriented leader, Perera is the CEO of Mobitel, having completed dynamic stints as CMO and COO at the company. He has proven his leadership skills many times, steering both companies on a path of sustainable profits.

His mastery of brand management, product and channel development, as well as his human resource management skills, have lent him an enviable edge when it comes to creating a distinguished company’s portfolio.

One of his key “success mantras” is to be open to change and to remain agile, incorporating new trends and evolving products to suit customer needs in ways that exceed expectations. In his stellar career, Perera has won local and international recognition and reward for his companies, which has made eChannelling and Mobitel trusted and respected household brands in Sri Lanka.

An industry veteran, Nalin Perera has played a pivotal role in pioneer operator Celltel’s introduction of mobile services to Sri Lanka in 1989. He subsequently rose through the ranks in the Millicom Group to take the position of General Manager of Sales and Marketing.

Perera spearheaded the launch of the mobile pre-paid concept and its business model in Sri Lanka. He has been in constant pursuit of greater value for products and services, and has pioneered a host of value-added services and enterprise business solutions to elevate the local telecom industry to meet global standards.

Nalin Perera holds a Postgraduate Diploma in Marketing (UK) and is a Chartered Marketer (UK). He holds a Master of Business Studies degree from the University of Colombo. He is an avid sportsman and a prominent corporate personality. i