Categories: Corporate Leaders

CFI.co Meets the Chairman and General Manager of Cedrus Invest Bank: Fadi Assali

Fadi Assali, Chairman and General Manager of Cedrus Invest bank and Cedrus Bank, is a seasoned banker who has held senior-level positions at local and international banks. He co-founded Cedrus Invest Bank in 2011 and turned it into the largest Specialised Private/Investment Bank in Lebanon in terms of capitalisation.

In March 2015, Cedrus Invest Bank SAL expanded to commercial and retail banking through the acquisition of the Lebanese operations of Standard Chartered Bank SAL.

Cedrus Group, composed of Cedrus Invest Bank (the investment/private banking arm) and Cedrus Bank (the commercial/retail banking arm), has emerged as one of the most dynamic and fastest growing banks in Lebanon.

As a former director at Barclays bank, Mr Assali led a team of private bankers covering the MENA and Gulf region, managing a sizeable financial portfolio on advisory and discretionary basis.

Prior to Barclays, Mr Assali spent more than twelve years at Bank Audi. He was last a regional manager at Audi Private Bank where he was also a member of the latter’s management and investment committees. In this position, he covered Lebanon, the Levant, UAE, and Saudi Arabia, and worked on integrating Audi Private Bank with other entities of the group after the Audi/Saradar merger.

During his time at Bank Audi, he was also assigned to Audi Saudi Arabia, co-heading the Wealth Management and Brokerage Units. He played a key role in preparing and following-up on the application for a financial institution license with the Capital Markets Authority.

Mr Assali also held a senior manager role at Banque Audi Suisse – the private banking arm of Audi Group at the time where he played a key role in establishing and developing its Beirut representative office.

He started his financial career as a fixed income trader at Audi Capital Markets in Beirut.

Mr Assali is a chartered financial analyst (CFA) and holds a BA in Economics from the American University of Beirut and an MBA from the Lebanese American University.

CFI

Recent Posts

The Unseen Shift: How Creeping Normality Rewrites Our World

Gradual, barely perceptible shifts can normalise the unacceptable—reshaping everything from corporate decision-making to ecosystems and…

3 days ago

LegalOne: Driving Innovation and Financial Inclusion for National Development

LegalOne Global Limited has established itself as a trusted authority in independent ratings and business…

7 days ago

More Than a Bank: Banco Azteca as a National Platform for Social Resilience

A financial institution’s value is not proven in moments of calm—it is tested in moments…

1 week ago

Technology with a Human Touch: SegurCaixa Adeslas Reinforces Its Market Leadership through Innovation

SegurCaixa Adeslas strengthens its market dominance in Spain through a forward-looking strategy centred on digitalisation,…

2 weeks ago

China’s Silver Bullet: How ‘Silver Trains’ Could Boost the Economy

As the world’s most populous nation confronts an ageing demographic and navigates economic headwinds, including…

2 weeks ago

Berenberg Investment Consulting: Innovation at the Heart of Institutional Advisory

With centuries of banking tradition, Berenberg continues to evolve, combining deep expertise with technological innovation.…

3 weeks ago