{"id":9497,"date":"2021-08-06T15:12:40","date_gmt":"2021-08-06T14:12:40","guid":{"rendered":"https:\/\/cfi.co\/awards\/?p=9497"},"modified":"2021-08-06T15:12:40","modified_gmt":"2021-08-06T14:12:40","slug":"decathlon-best-sports-branding-france-2021","status":"publish","type":"post","link":"https:\/\/cfi.co\/awards\/europe\/2021\/decathlon-best-sports-branding-france-2021\/","title":{"rendered":"Decathlon: Best Sports Branding France 2021"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9498\" src=\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/08\/Decathlon.jpg\" alt=\"Decathlon\" width=\"400\" height=\"100\" srcset=\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/08\/Decathlon.jpg 400w, https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/08\/Decathlon-300x75.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p style=\"text-align: justify;\">An online reviewer, testing a pair of running shoes, says: \u201cIf you\u2019re looking for a decent shoe for cross-country but don\u2019t have a massive budget, these should be on your radar. At \u00a350 they\u2019re a fraction of the cost of their rivals, yet the performance would never suggest that.\u201d That, in a nutshell, describes Decathlon\u2019s fundamental brand objective \u2013 the best quality at the lowest price. Decathlon started life as a discount store in the French city of Lille in 1976. In the following 45 years it has grown into the largest sporting goods retailer in the world, with more than 2,000 stores in 56 countries, employing 93,000 staff \u2013 and branding excellence is at the heart of that growth. The family-owned business designs and develops its own products in its own studios and laboratories \u2013 with each sport having its own brand, supported by in-house experts. Decathlon aims to inspire customers from all skill levels. Sport shouldn\u2019t be just for the privileged few, it says, but accessible to all. The Decathlon brand also chimes with the age, giving prominent commitment to the health of the planet. The company has pledged to maintain a positive environmental impact, not only helping people stay healthier for longer, but also to live by environmental principles. For instance, it turns waste plastic bottles into running jackets, and aims to use natural fabrics where possible. The judging panel recognises that Decathlon\u2019s branding strategy is unique, and is pleased to present the 2021 award for Best Sports Branding France.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>An online reviewer, testing a pair of running shoes, says: \u201cIf you\u2019re looking for a decent shoe for cross-country but don\u2019t have a massive budget, these should be on your<\/p>\n","protected":false},"author":1,"featured_media":9499,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5,53],"tags":[78,55],"class_list":["post-9497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-front","tag-brand","tag-france"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Decathlon: Best Sports Branding France 2021 - 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