{"id":9331,"date":"2021-07-07T16:21:12","date_gmt":"2021-07-07T15:21:12","guid":{"rendered":"https:\/\/cfi.co\/awards\/?p=9331"},"modified":"2021-07-07T16:21:12","modified_gmt":"2021-07-07T15:21:12","slug":"mercedes-benz-best-automotive-branding-europe-2021","status":"publish","type":"post","link":"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/","title":{"rendered":"Mercedes-Benz: Best Automotive Branding Europe 2021"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-9332\" src=\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/07\/Mercedes.jpg\" alt=\"Mercedes\" width=\"400\" height=\"231\" srcset=\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/07\/Mercedes.jpg 400w, https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/07\/Mercedes-300x173.jpg 300w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/p>\n<p style=\"text-align: justify;\">Das beste oder nichts \u2013 the best or nothing, a powerful slogan which defines the Mercedes-Benz philosophy. When the global pandemic forced the company to close its spectacular, nine-floor museum in Stuttgart, which tells the history of the company from 1886 to the present day, website visitors were offered an impressive virtual tour instead. It\u2019s just one example of the company\u2019s dedication to customer service, which it believes is at the heart of the global success of the Mercedes-Benz brand. In 2020 the company sold more than two million cars and 375,000 vans. But pride in the brand isn\u2019t just encouraged with customers \u2013 it is also fostered among the company\u2019s 173,000 employees worldwide. Mercedes-Benz believes the strength of a brand is maintained by exceptional customer support, but that this can only be achieved when the workforce is inspired by, and committed to, the brand itself. The company works hard to ensure that its workforce is fully engaged, living and breathing the brand. The company has five key objectives to keep its brand strong: innovation, performance, design, safety and the environment. Researchers and engineers are occupied in numerous initiatives to create the technology required for a new, more environmentally-friendly automotive future, including innovations in electric vehicles and next generation battery development. With 35 production sites on four continents, the company is gearing up to meet the needs of that future. The judging panel acknowledges the company\u2019s commitment to branding, and is happy to present Mercedes-Benz with the 2021 award, Best Automotive Branding Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Das beste oder nichts \u2013 the best or nothing, a powerful slogan which defines the Mercedes-Benz philosophy. When the global pandemic forced the company to close its spectacular, nine-floor museum<\/p>\n","protected":false},"author":1,"featured_media":9333,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[5,14],"tags":[78],"class_list":["post-9331","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-europe","category-industries","tag-brand"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Mercedes-Benz: Best Automotive Branding Europe 2021 - CFI.co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mercedes-Benz: Best Automotive Branding Europe 2021\" \/>\n<meta property=\"og:description\" content=\"Das beste oder nichts \u2013 the best or nothing, a powerful slogan which defines the Mercedes-Benz philosophy. When the global pandemic forced the company to close its spectacular, nine-floor museum\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/\" \/>\n<meta property=\"og:site_name\" content=\"CFI.co\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CapitalFinanceInternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-07-07T15:21:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/07\/Mercedes-thumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"349\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marten\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CFIMagazine\" \/>\n<meta name=\"twitter:site\" content=\"@CFIMagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/\"},\"author\":{\"name\":\"marten\",\"@id\":\"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909\"},\"headline\":\"Mercedes-Benz: Best Automotive Branding Europe 2021\",\"datePublished\":\"2021-07-07T15:21:12+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/\"},\"wordCount\":255,\"image\":{\"@id\":\"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/07\/Mercedes-thumb.jpg\",\"keywords\":[\"Brand\"],\"articleSection\":[\"Europe\",\"Industries\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/\",\"url\":\"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/\",\"name\":\"Mercedes-Benz: Best Automotive Branding Europe 2021 - CFI.co\",\"isPartOf\":{\"@id\":\"https:\/\/cfi.co\/awards\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/07\/Mercedes-thumb.jpg\",\"datePublished\":\"2021-07-07T15:21:12+00:00\",\"author\":{\"@id\":\"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909\"},\"breadcrumb\":{\"@id\":\"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/#primaryimage\",\"url\":\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/07\/Mercedes-thumb.jpg\",\"contentUrl\":\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/07\/Mercedes-thumb.jpg\",\"width\":349,\"height\":218},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cfi.co\/awards\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mercedes-Benz: Best Automotive Branding Europe 2021\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cfi.co\/awards\/#website\",\"url\":\"https:\/\/cfi.co\/awards\/\",\"name\":\"CFI.co\",\"description\":\"Awards\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cfi.co\/awards\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909\",\"name\":\"marten\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cfi.co\/awards\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cba215529388907795149c7f3a29e812b17a839430ad09073ac8adeb2fd3b7f4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cba215529388907795149c7f3a29e812b17a839430ad09073ac8adeb2fd3b7f4?s=96&d=blank&r=g\",\"caption\":\"marten\"},\"url\":\"https:\/\/cfi.co\/awards\/author\/marten\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Mercedes-Benz: Best Automotive Branding Europe 2021 - CFI.co","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/","og_locale":"en_US","og_type":"article","og_title":"Mercedes-Benz: Best Automotive Branding Europe 2021","og_description":"Das beste oder nichts \u2013 the best or nothing, a powerful slogan which defines the Mercedes-Benz philosophy. When the global pandemic forced the company to close its spectacular, nine-floor museum","og_url":"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/","og_site_name":"CFI.co","article_publisher":"https:\/\/www.facebook.com\/CapitalFinanceInternational\/","article_published_time":"2021-07-07T15:21:12+00:00","og_image":[{"width":349,"height":218,"url":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/07\/Mercedes-thumb.jpg","type":"image\/jpeg"}],"author":"marten","twitter_card":"summary_large_image","twitter_creator":"@CFIMagazine","twitter_site":"@CFIMagazine","twitter_misc":{"Written by":"marten","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/#article","isPartOf":{"@id":"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/"},"author":{"name":"marten","@id":"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909"},"headline":"Mercedes-Benz: Best Automotive Branding Europe 2021","datePublished":"2021-07-07T15:21:12+00:00","mainEntityOfPage":{"@id":"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/"},"wordCount":255,"image":{"@id":"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/#primaryimage"},"thumbnailUrl":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/07\/Mercedes-thumb.jpg","keywords":["Brand"],"articleSection":["Europe","Industries"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/","url":"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/","name":"Mercedes-Benz: Best Automotive Branding Europe 2021 - CFI.co","isPartOf":{"@id":"https:\/\/cfi.co\/awards\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/#primaryimage"},"image":{"@id":"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/#primaryimage"},"thumbnailUrl":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/07\/Mercedes-thumb.jpg","datePublished":"2021-07-07T15:21:12+00:00","author":{"@id":"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909"},"breadcrumb":{"@id":"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/#primaryimage","url":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/07\/Mercedes-thumb.jpg","contentUrl":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2021\/07\/Mercedes-thumb.jpg","width":349,"height":218},{"@type":"BreadcrumbList","@id":"https:\/\/cfi.co\/awards\/europe\/2021\/mercedes-benz-best-automotive-branding-europe-2021\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cfi.co\/awards\/"},{"@type":"ListItem","position":2,"name":"Mercedes-Benz: Best Automotive Branding Europe 2021"}]},{"@type":"WebSite","@id":"https:\/\/cfi.co\/awards\/#website","url":"https:\/\/cfi.co\/awards\/","name":"CFI.co","description":"Awards","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cfi.co\/awards\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909","name":"marten","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cfi.co\/awards\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cba215529388907795149c7f3a29e812b17a839430ad09073ac8adeb2fd3b7f4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cba215529388907795149c7f3a29e812b17a839430ad09073ac8adeb2fd3b7f4?s=96&d=blank&r=g","caption":"marten"},"url":"https:\/\/cfi.co\/awards\/author\/marten\/"}]}},"_links":{"self":[{"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/posts\/9331","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/comments?post=9331"}],"version-history":[{"count":0,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/posts\/9331\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/media\/9333"}],"wp:attachment":[{"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/media?parent=9331"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/categories?post=9331"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/tags?post=9331"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}