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With a history of more than 50 years in the financial sector in Colombia, BBVA Colombia stands out as an organization committed to the economic and social development of the country. It is part of a global financial group that has been offering financial services since 1857, helping more than 53 million clients in 30 countries achieve their life goals. It is the fourth largest bank in Colombia and currently has 1.2 million digital users, being mobile banking the preferred channel with over a 50% growth.<\/p>\n
To boost mobile banking operations, BBVA has develop 100% digital products and services to improve productivity both within the organization and towards customers which have been the main focus of the bank in order to keep its leadership in innovation. BBVA’s purpose of “Creating Opportunities” in this new digital era looks forward to reimagining the traditional banking business making use of disruptive technologies to become a digital player.<\/p>\n
An user-centric perspective has always been at the centre of the bank, always delivering their customers the best possible products and services. Alongside the mobile banking app including diverse services such as fund investments, “Soat” Insurance and a payment store, there is “Wallet App” a digital product aiming to disrupt the way people pay, encouraging contactless payments in commerce and transforming the complete value chain. The bank wants to transform the financial culture in Colombia and the world, all in favour of improving people\u2019s productivity by reducing both the time and the cost spent on traditional channels, thereby improving their quality of life.<\/p>\n
All of the above couldn\u2019t be possible without the commitment of the senior management. A strong leadership has been deployed to change the culture of the bank, with the help of agile methodologies looking forward to transforming the bank from the inside. The corporate values of the customer is first, think big and one team are at the front row of their activities. Also, BBVA’s challenger communication approach with a marketing campaign such as \u201cUga-Uga\u201d reflects the bank spirit to reduce the use of cash, increase the awareness and use of digital channels to boost productivity in the Colombian market.<\/p>\n
Finally BBVA Colombia has a successful history of active involvement in corporate social responsibility programs, and has introduced a number of initiatives to support entrepreneurship, inclusiveness and women in business offering training, strategic support and financing.<\/p>\n
This focus on social innovation through the intensive use of technology together with the solid corporate governance that has brought about such success means that the judges panel of CFI.co has no hesitation in presenting the award for Best Mobile Bank Colombia 2019 to BBVA Colombia.<\/p>\n