{"id":6038,"date":"2018-09-10T14:18:59","date_gmt":"2018-09-10T13:18:59","guid":{"rendered":"https:\/\/cfi.co\/awards\/?p=6038"},"modified":"2020-06-16T15:48:29","modified_gmt":"2020-06-16T14:48:29","slug":"visa-best-branding-card-services-global-2018","status":"publish","type":"post","link":"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/","title":{"rendered":"Visa: Best Branding Card Services Global 2018"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6039\" src=\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/09\/VISA.png\" alt=\"\" width=\"349\" height=\"113\" srcset=\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/09\/VISA.png 349w, https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/09\/VISA-300x97.png 300w\" sizes=\"auto, (max-width: 349px) 100vw, 349px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Long before fintech became a buzzword and digital payment systems made their first appearance, Visa was already connecting the world with its ubiquitous card: accepted nearly everywhere and allowing users ready access to their cash. After many failed attempts to introduce a unified all-purpose payment card, Bank of America solved the riddle with its revolutionary \u2013 in today\u2019s parlance: disruptive \u2013 BankAmericard which in 1976 became Visa. The secret to Visa\u2019s enduring success was the original issuers willingness to license its product to other banks and allow its rebranding \u2013 first outside the US and later also domestically.<\/strong><\/p>\n<p style=\"text-align: justify;\">Now detached from its parent, Visa has become one of the world\u2019s largest financial services providers with twin data centres in the US able to jointly process 30,000 transactions simultaneously and perform some one hundred billion computations per second. Visa unequalled IT backbone checks over 500 variables in each transactions it processes, including more than one hundred parameters to detect fraud.<\/p>\n<p style=\"text-align: justify;\">Visa is not just big; the company is extremely agile as well, driving developments in fintech and adopting innovative technologies that further improve the card\u2019s convenience to holders and merchants alike. In 2014, the company partnered with Apple to develop the iPhone Wallet app which enables users to link their Visa and other debit and credit cards into a single payment platform.<\/p>\n<p style=\"text-align: justify;\">The CFI.co judging panel considers Visa a textbook case of how to drive corporate growth through the decentralisation of operations whilst maintaining a tight grip on the underlying processes. The company has also pioneered a way to benefit massively from the reach and reputation of its licensees. The judges are pleased to name Visa winner of the 2018 Best Branding Card Services Global Award.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Long before fintech became a buzzword and digital payment systems made their first appearance, Visa was already connecting the world with its ubiquitous card: accepted nearly everywhere and allowing users<\/p>\n","protected":false},"author":1,"featured_media":6040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[8,15,27],"tags":[147,54],"class_list":["post-6038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-north-america","category-professional-services","category-technology","tag-bluechip","tag-fintech"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Visa: Best Branding Card Services Global 2018 - CFI.co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Visa: Best Branding Card Services Global 2018\" \/>\n<meta property=\"og:description\" content=\"Long before fintech became a buzzword and digital payment systems made their first appearance, Visa was already connecting the world with its ubiquitous card: accepted nearly everywhere and allowing users\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/\" \/>\n<meta property=\"og:site_name\" content=\"CFI.co\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CapitalFinanceInternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-09-10T13:18:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-16T14:48:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/09\/VISAThumb.png\" \/>\n\t<meta property=\"og:image:width\" content=\"349\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"marten\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CFIMagazine\" \/>\n<meta name=\"twitter:site\" content=\"@CFIMagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/\"},\"author\":{\"name\":\"marten\",\"@id\":\"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909\"},\"headline\":\"Visa: Best Branding Card Services Global 2018\",\"datePublished\":\"2018-09-10T13:18:59+00:00\",\"dateModified\":\"2020-06-16T14:48:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/\"},\"wordCount\":288,\"image\":{\"@id\":\"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/09\/VISAThumb.png\",\"keywords\":[\"BlueChip\",\"FinTech\"],\"articleSection\":[\"North America\",\"Professional Services\",\"Technology\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/\",\"url\":\"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/\",\"name\":\"Visa: Best Branding Card Services Global 2018 - CFI.co\",\"isPartOf\":{\"@id\":\"https:\/\/cfi.co\/awards\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/09\/VISAThumb.png\",\"datePublished\":\"2018-09-10T13:18:59+00:00\",\"dateModified\":\"2020-06-16T14:48:29+00:00\",\"author\":{\"@id\":\"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909\"},\"breadcrumb\":{\"@id\":\"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/#primaryimage\",\"url\":\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/09\/VISAThumb.png\",\"contentUrl\":\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/09\/VISAThumb.png\",\"width\":349,\"height\":218},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cfi.co\/awards\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Visa: Best Branding Card Services Global 2018\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cfi.co\/awards\/#website\",\"url\":\"https:\/\/cfi.co\/awards\/\",\"name\":\"CFI.co\",\"description\":\"Awards\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cfi.co\/awards\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909\",\"name\":\"marten\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cfi.co\/awards\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cba215529388907795149c7f3a29e812b17a839430ad09073ac8adeb2fd3b7f4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cba215529388907795149c7f3a29e812b17a839430ad09073ac8adeb2fd3b7f4?s=96&d=blank&r=g\",\"caption\":\"marten\"},\"url\":\"https:\/\/cfi.co\/awards\/author\/marten\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Visa: Best Branding Card Services Global 2018 - CFI.co","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/","og_locale":"en_US","og_type":"article","og_title":"Visa: Best Branding Card Services Global 2018","og_description":"Long before fintech became a buzzword and digital payment systems made their first appearance, Visa was already connecting the world with its ubiquitous card: accepted nearly everywhere and allowing users","og_url":"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/","og_site_name":"CFI.co","article_publisher":"https:\/\/www.facebook.com\/CapitalFinanceInternational\/","article_published_time":"2018-09-10T13:18:59+00:00","article_modified_time":"2020-06-16T14:48:29+00:00","og_image":[{"width":349,"height":218,"url":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/09\/VISAThumb.png","type":"image\/png"}],"author":"marten","twitter_card":"summary_large_image","twitter_creator":"@CFIMagazine","twitter_site":"@CFIMagazine","twitter_misc":{"Written by":"marten","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/#article","isPartOf":{"@id":"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/"},"author":{"name":"marten","@id":"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909"},"headline":"Visa: Best Branding Card Services Global 2018","datePublished":"2018-09-10T13:18:59+00:00","dateModified":"2020-06-16T14:48:29+00:00","mainEntityOfPage":{"@id":"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/"},"wordCount":288,"image":{"@id":"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/#primaryimage"},"thumbnailUrl":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/09\/VISAThumb.png","keywords":["BlueChip","FinTech"],"articleSection":["North America","Professional Services","Technology"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/","url":"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/","name":"Visa: Best Branding Card Services Global 2018 - CFI.co","isPartOf":{"@id":"https:\/\/cfi.co\/awards\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/#primaryimage"},"image":{"@id":"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/#primaryimage"},"thumbnailUrl":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/09\/VISAThumb.png","datePublished":"2018-09-10T13:18:59+00:00","dateModified":"2020-06-16T14:48:29+00:00","author":{"@id":"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909"},"breadcrumb":{"@id":"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/#primaryimage","url":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/09\/VISAThumb.png","contentUrl":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/09\/VISAThumb.png","width":349,"height":218},{"@type":"BreadcrumbList","@id":"https:\/\/cfi.co\/awards\/north-america\/2018\/visa-best-branding-card-services-global-2018\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cfi.co\/awards\/"},{"@type":"ListItem","position":2,"name":"Visa: Best Branding Card Services Global 2018"}]},{"@type":"WebSite","@id":"https:\/\/cfi.co\/awards\/#website","url":"https:\/\/cfi.co\/awards\/","name":"CFI.co","description":"Awards","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cfi.co\/awards\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909","name":"marten","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cfi.co\/awards\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cba215529388907795149c7f3a29e812b17a839430ad09073ac8adeb2fd3b7f4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cba215529388907795149c7f3a29e812b17a839430ad09073ac8adeb2fd3b7f4?s=96&d=blank&r=g","caption":"marten"},"url":"https:\/\/cfi.co\/awards\/author\/marten\/"}]}},"_links":{"self":[{"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/posts\/6038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/comments?post=6038"}],"version-history":[{"count":0,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/posts\/6038\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/media\/6040"}],"wp:attachment":[{"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/media?parent=6038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/categories?post=6038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/tags?post=6038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}