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Club Med is back. Returning to its roots as the creator of the all-inclusive vacation, Club Med has embarked on a major expansion drive, adding three to five resorts to its already bulging portfolio of nearly 70 \u00a0holiday resorts and destinations. The company has moved upmarket and earmarked $1.5bn to renovate existing resorts and acquire new ones.<\/strong><\/p>\n The pioneering company, founded as a non-profit in 1950, reinvented itself by pushing its original concept to the upper echelons of the market, sourcing vacationers from a wider demographic and offering more choice in venues and activities.<\/p>\n In tandem with the repositioning of the brand, Club Med is also expanding its Exclusive Collection of premier resorts in some of the world\u2019s most attractive settings. The collection includes a number of features available only to top-tier guests. This way, Club Med was able to tap into high-margin markets. Corporate profits have soared, setting a fifteen-year record whilst operating income grows at a robust 20% annual clip.<\/p>\n In the last 18 months, Club Med opened new resorts in China, Japan, and France. Club Med Cefalu in Sicily \u2013 an almost mythical destination and one of the company\u2019s first resorts \u2013 has been thoroughly renovated \u2013 just \u00a0opened this month as Europe\u2019s first Club Med Exclusive Collection Resort.<\/p>\n These different openings symbolize 2 of the pillars of Club Med strategy:<\/p>\n Club Med has also a 3rd<\/sup> pillar which is \u201cHappy Digital\u201d. Club Med continue to invest in the digital to make more easy holidays of our clients & more easy life of our GOs & GEs by giving more space for happiness moments and even more value to Human.The CFI.co judging panel commends Club Med on its resilience and corporate determination to vigorously defend the turf it created. The judges agree that Club Med has a winning formula and declare the company winner of the 2018 Best Leisure Experience Europe Award.<\/p>\n","protected":false},"excerpt":{"rendered":" Club Med is back. Returning to its roots as the creator of the all-inclusive vacation, Club Med has embarked on a major expansion drive, adding three to five resorts<\/p>\n","protected":false},"author":1,"featured_media":5828,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[42,53],"tags":[],"class_list":["post-5810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-satisfaction","category-front"],"yoast_head":"\n\n