{"id":5315,"date":"2019-01-01T14:42:22","date_gmt":"2019-01-01T14:42:22","guid":{"rendered":"https:\/\/cfi.co\/awards\/?p=5315"},"modified":"2019-01-16T17:07:26","modified_gmt":"2019-01-16T17:07:26","slug":"preference-pass-best-travel-savings-franchise-global-2019","status":"publish","type":"post","link":"https:\/\/cfi.co\/awards\/front\/2019\/preference-pass-best-travel-savings-franchise-global-2019\/","title":{"rendered":"Preference Pass: Tourism Tech Innovator of The Year &#8211; Mexico 2019"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-5316 size-medium\" src=\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/02\/PreferencePass-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/02\/PreferencePass-300x300.jpg 300w, https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/02\/PreferencePass-150x150.jpg 150w, https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/02\/PreferencePass.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>The marketing focus of Preference Pass has been to create a generic and customisable product enabling the company to sell similar products globally whilst shaping an environment which allows for bespoke branding for resorts to present as an exclusive offer to their guests. This approach has been very well received by resorts and hotels and has enabled the company to create unique tours and activity packages. These offers maintain the same philosophy but are built knowing the specific characteristics of the resort\u2019s customers. The resort market these offers directly to customers at check in or before.<\/strong><\/p>\n<p style=\"text-align: justify;\">The benefits to the resorts are increased customer satisfaction, significant cost savings, and an opportunity for the business to generate a new source of income.<\/p>\n<p style=\"text-align: justify;\">Preference Pass plans to create new markets in 2019 such as the yet uncovered regions of the Mexican Caribbean and other important tourist destinations in the country. Regions will be set up in a franchise format, ensuring that a local partner, who has both contacts and expertise, develops the business, using the tools and knowledge Preference Pass has acquired to date. The company plans on starting its international expansion in 2019, targeting the Caribbean and the main tourist destinations of South America, before going global.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketing focus of Preference Pass has been to create a generic and customisable product enabling the company to sell similar products globally whilst shaping an environment which allows for<\/p>\n","protected":false},"author":1,"featured_media":5317,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[53],"tags":[],"class_list":["post-5315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-front"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Preference Pass: Tourism Tech Innovator of The Year - Mexico 2019 - CFI.co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cfi.co\/awards\/front\/2019\/preference-pass-best-travel-savings-franchise-global-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preference Pass: Tourism Tech Innovator of The Year - Mexico 2019\" \/>\n<meta property=\"og:description\" content=\"The marketing focus of Preference Pass has been to create a generic and customisable product enabling the company to sell similar products globally whilst shaping an environment which allows for\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cfi.co\/awards\/front\/2019\/preference-pass-best-travel-savings-franchise-global-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"CFI.co\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CapitalFinanceInternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-01-01T14:42:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-01-16T17:07:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2018\/02\/PreferencePassThumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"349\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marten\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CFIMagazine\" \/>\n<meta name=\"twitter:site\" content=\"@CFIMagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cfi.co\/awards\/front\/2019\/preference-pass-best-travel-savings-franchise-global-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cfi.co\/awards\/front\/2019\/preference-pass-best-travel-savings-franchise-global-2019\/\"},\"author\":{\"name\":\"marten\",\"@id\":\"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909\"},\"headline\":\"Preference Pass: Tourism Tech Innovator of The Year &#8211; 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