{"id":4187,"date":"2017-05-02T10:27:20","date_gmt":"2017-05-02T09:27:20","guid":{"rendered":"https:\/\/cfi.co\/awards\/?p=4187"},"modified":"2018-12-04T10:16:08","modified_gmt":"2018-12-04T10:16:08","slug":"novus-group-international-most-innovative-market-research-team-europe-2017","status":"publish","type":"post","link":"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/","title":{"rendered":"Novus Group International: Most Innovative Market Research Team Europe 2017"},"content":{"rendered":"<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4188\" src=\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/05\/Novus.jpg\" alt=\"\" width=\"353\" height=\"75\" srcset=\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/05\/Novus.jpg 353w, https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/05\/Novus-300x64.jpg 300w\" sizes=\"auto, (max-width: 353px) 100vw, 353px\" \/><\/p>\n<p style=\"text-align: justify;\"><strong>Know-your-customer and know-your-market are essential to any business aiming for lasting success. The task is, however, easier said than done \u2013 let alone accomplished. Providing focused knowledge \u2013 instead of just data \u2013 Novus Group International helps businesses rediscover their raison d\u2019\u00eatre \u2013 essentially, returning to the source and plugging into markets that may have changed.<\/strong><\/p>\n<p style=\"text-align: justify;\">Whilst the concept is disarmingly simple, the Swedish company found that few businesses are actually taking the obvious route to improved performance and oftentimes fail to grasp the importance, and the power, of new media \u2013 or miss the point. Digitalisation may have moved the goalposts, Novus Group sees this development as a move towards the individualisation of the marketplace \u2013 requiring businesses to respond with bespoke offerings to serve a customer universe divided into smaller niches.<\/p>\n<p style=\"text-align: justify;\">Much more than a traditional market research company, Novus Group takes a holistic approach to market research that includes paths towards thought leadership and confidence building. Businesses are encouraged to accept challenges to their dominance or presence as a way to ensure sustainability. Eschewing the bandwagon mentality, Novus Group questions, probes, and evaluates new technologies in order to determine their suitability and use.<\/p>\n<p style=\"text-align: justify;\">Since its foundation, just ten years ago, Novus Group has become one of Sweden\u2019s leading market researchers and the go-to place for mission-critical assignments. The CFI.co judging panel finds Novus group\u2019s highly innovative approach most refreshing and declares the company winner of the 2017 Most Innovative Market Research Team Europe Award.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Know-your-customer and know-your-market are essential to any business aiming for lasting success. The task is, however, easier said than done \u2013 let alone accomplished. Providing focused knowledge \u2013 instead of<\/p>\n","protected":false},"author":1,"featured_media":4189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[34,53,15],"tags":[83],"class_list":["post-4187","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultancies","category-front","category-professional-services","tag-83"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.6 (Yoast SEO v27.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Novus Group International: Most Innovative Market Research Team Europe 2017 - CFI.co<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Novus Group International: Most Innovative Market Research Team Europe 2017\" \/>\n<meta property=\"og:description\" content=\"Know-your-customer and know-your-market are essential to any business aiming for lasting success. The task is, however, easier said than done \u2013 let alone accomplished. Providing focused knowledge \u2013 instead of\" \/>\n<meta property=\"og:url\" content=\"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/\" \/>\n<meta property=\"og:site_name\" content=\"CFI.co\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CapitalFinanceInternational\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-05-02T09:27:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-12-04T10:16:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/05\/NovusThumb.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"349\" \/>\n\t<meta property=\"og:image:height\" content=\"218\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marten\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@CFIMagazine\" \/>\n<meta name=\"twitter:site\" content=\"@CFIMagazine\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marten\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/\"},\"author\":{\"name\":\"marten\",\"@id\":\"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909\"},\"headline\":\"Novus Group International: Most Innovative Market Research Team Europe 2017\",\"datePublished\":\"2017-05-02T09:27:20+00:00\",\"dateModified\":\"2018-12-04T10:16:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/\"},\"wordCount\":253,\"image\":{\"@id\":\"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/05\/NovusThumb.jpg\",\"keywords\":[\"2017\"],\"articleSection\":[\"Consultancies\",\"FRONT\",\"Professional Services\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/\",\"url\":\"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/\",\"name\":\"Novus Group International: Most Innovative Market Research Team Europe 2017 - CFI.co\",\"isPartOf\":{\"@id\":\"https:\/\/cfi.co\/awards\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/05\/NovusThumb.jpg\",\"datePublished\":\"2017-05-02T09:27:20+00:00\",\"dateModified\":\"2018-12-04T10:16:08+00:00\",\"author\":{\"@id\":\"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909\"},\"breadcrumb\":{\"@id\":\"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/#primaryimage\",\"url\":\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/05\/NovusThumb.jpg\",\"contentUrl\":\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/05\/NovusThumb.jpg\",\"width\":349,\"height\":218},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/cfi.co\/awards\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Novus Group International: Most Innovative Market Research Team Europe 2017\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/cfi.co\/awards\/#website\",\"url\":\"https:\/\/cfi.co\/awards\/\",\"name\":\"CFI.co\",\"description\":\"Awards\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/cfi.co\/awards\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909\",\"name\":\"marten\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/cfi.co\/awards\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/cba215529388907795149c7f3a29e812b17a839430ad09073ac8adeb2fd3b7f4?s=96&d=blank&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/cba215529388907795149c7f3a29e812b17a839430ad09073ac8adeb2fd3b7f4?s=96&d=blank&r=g\",\"caption\":\"marten\"},\"url\":\"https:\/\/cfi.co\/awards\/author\/marten\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Novus Group International: Most Innovative Market Research Team Europe 2017 - CFI.co","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/","og_locale":"en_US","og_type":"article","og_title":"Novus Group International: Most Innovative Market Research Team Europe 2017","og_description":"Know-your-customer and know-your-market are essential to any business aiming for lasting success. The task is, however, easier said than done \u2013 let alone accomplished. Providing focused knowledge \u2013 instead of","og_url":"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/","og_site_name":"CFI.co","article_publisher":"https:\/\/www.facebook.com\/CapitalFinanceInternational\/","article_published_time":"2017-05-02T09:27:20+00:00","article_modified_time":"2018-12-04T10:16:08+00:00","og_image":[{"width":349,"height":218,"url":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/05\/NovusThumb.jpg","type":"image\/jpeg"}],"author":"marten","twitter_card":"summary_large_image","twitter_creator":"@CFIMagazine","twitter_site":"@CFIMagazine","twitter_misc":{"Written by":"marten","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/#article","isPartOf":{"@id":"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/"},"author":{"name":"marten","@id":"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909"},"headline":"Novus Group International: Most Innovative Market Research Team Europe 2017","datePublished":"2017-05-02T09:27:20+00:00","dateModified":"2018-12-04T10:16:08+00:00","mainEntityOfPage":{"@id":"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/"},"wordCount":253,"image":{"@id":"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/05\/NovusThumb.jpg","keywords":["2017"],"articleSection":["Consultancies","FRONT","Professional Services"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/","url":"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/","name":"Novus Group International: Most Innovative Market Research Team Europe 2017 - CFI.co","isPartOf":{"@id":"https:\/\/cfi.co\/awards\/#website"},"primaryImageOfPage":{"@id":"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/#primaryimage"},"image":{"@id":"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/#primaryimage"},"thumbnailUrl":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/05\/NovusThumb.jpg","datePublished":"2017-05-02T09:27:20+00:00","dateModified":"2018-12-04T10:16:08+00:00","author":{"@id":"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909"},"breadcrumb":{"@id":"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/#primaryimage","url":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/05\/NovusThumb.jpg","contentUrl":"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/05\/NovusThumb.jpg","width":349,"height":218},{"@type":"BreadcrumbList","@id":"https:\/\/cfi.co\/awards\/professional-services\/2017\/novus-group-international-most-innovative-market-research-team-europe-2017\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/cfi.co\/awards\/"},{"@type":"ListItem","position":2,"name":"Novus Group International: Most Innovative Market Research Team Europe 2017"}]},{"@type":"WebSite","@id":"https:\/\/cfi.co\/awards\/#website","url":"https:\/\/cfi.co\/awards\/","name":"CFI.co","description":"Awards","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/cfi.co\/awards\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/cfi.co\/awards\/#\/schema\/person\/e3ad9b01223c3a8168d49fc9b884a909","name":"marten","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/cfi.co\/awards\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/cba215529388907795149c7f3a29e812b17a839430ad09073ac8adeb2fd3b7f4?s=96&d=blank&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/cba215529388907795149c7f3a29e812b17a839430ad09073ac8adeb2fd3b7f4?s=96&d=blank&r=g","caption":"marten"},"url":"https:\/\/cfi.co\/awards\/author\/marten\/"}]}},"_links":{"self":[{"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/posts\/4187","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/comments?post=4187"}],"version-history":[{"count":0,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/posts\/4187\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/media\/4189"}],"wp:attachment":[{"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/media?parent=4187"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/categories?post=4187"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cfi.co\/awards\/wp-json\/wp\/v2\/tags?post=4187"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}