![\"\"](\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/01\/BridgestoneFirestone.jpg\")
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The Bridgestone Firestone Group is the world\u2019s largest tyre manufacturer since 2015. As the company grows, so too does its social responsibility.<\/strong><\/p>\n The group has been working fervently to achieve its CSR vision through its core mission of \u201cserving society with superior quality\u201d; words famously uttered by Bridgestone\u2019s founder Shojiro Ishibashi.<\/p>\n The company\u2019s two-pronged approach to CSR includes a focus on both management level \u2013 through its products and corporate activity \u2013 and individual level \u2013 through employee activities. However, Bridgestone Firestone\u2019s larger initiatives surrounding mobility in Asia and the Pacific have been the most impressive: the company\u2019s involvement in the Bangkok Traffic Congestion Elimination Project is often cited as an example.<\/p>\n Bridgestone Firestone\u2019s stance on the development of mobility sees a recycling-orientated society as a necessity. Through establishing the OneTeam environmental programme the company has developed a framework where both leadership and teammates are focused on methods to achieve the company\u2019s environmental goals.<\/p>\n Because of this, Bridgestone Firestone Americas has moved forward with its vision of achieving a waste-free tyre industry under the Tires4ward programme. With this, the company aims to ensure that for every tyre that it sells in the US, it will repurpose an out-of-use tyre. Since the programme launched in 2012, Bridgestone Firestone has recycled almost 120,000 tyres from communities nationwide.<\/p>\n The CFI.co judging panel commends Bridgestone Firestone on its deep involvement with the development of mobility alongside CSR and offers the company the 2016 Best CSR Manufacturer Asia Pacific Award.<\/p>\n","protected":false},"excerpt":{"rendered":" The Bridgestone Firestone Group is the world\u2019s largest tyre manufacturer since 2015. As the company grows, so too does its social responsibility. The group has been working fervently to achieve<\/p>\n","protected":false},"author":1,"featured_media":3796,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3,12,22,52,53],"tags":[60],"class_list":["post-3795","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-asia-pacific","category-best-practice","category-csr","category-featured_small","category-front","tag-se-asia"],"yoast_head":"\n