![\"\"](\"https:\/\/cfi.co\/awards\/wp-content\/uploads\/2017\/01\/RRpic.jpg\")
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Rolls-Royce is a brand synonymous with success; a British symbol of excellence and engineering offered only to the best of the best \u2013 from celebrities to CEOs. Designed to be distinguished, every Rolls-Royce is adorned with the famed hood ornament, the Spirit of Ecstasy, the original design of which is still shrouded in mystery today.<\/strong><\/p>\n To this day, every Spirit of Ecstasy is a unique work of art, each finished and polished by hand. Many of the cars are one-offs. Customers can sit with Rolls-Royce designers, craftspeople, and engineers at the company\u2019s headquarters in Goodwood to commission their own bespoke models.<\/p>\n An example of one of the company\u2019s first forays into bespoke car design began with the infamous Phantom IV \u2013 one of the rarest Rolls-Royce\u2019s in the world \u2013 with only eighteen ever made. This model was designed exclusively for the British monarchy in 1950, with Queen Elizabeth II receiving the very first. Rolls-Royces have been favoured by the royal family ever since.<\/p>\n The company\u2019s status as a British heritage has stood strong for decades, true to a business model which combines the spirit of ingenuity, class, and customer service of its founders: Charles Stewart Rolls, the gentleman enthusiast; Henry Royce, the brilliant engineer; and Claude Johnson, the business genius.<\/p>\n The CFI.co judging panel feel that Rolls-Royce deserves the finest acclaim for its dedication to both quality and its customers for over a century. The judges thus offer Rolls-Royce the 2016 Best Luxury Heritage UK Award.<\/p>\n","protected":false},"excerpt":{"rendered":" Rolls-Royce is a brand synonymous with success; a British symbol of excellence and engineering offered only to the best of the best \u2013 from celebrities to CEOs. Designed to be<\/p>\n","protected":false},"author":1,"featured_media":3792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[42,5,77,51,52,53,14,28],"tags":[78,67,58],"class_list":["post-3791","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-satisfaction","category-europe","category-featured-in-app","category-featured_random","category-featured_small","category-front","category-industries","category-manufacturing","tag-brand","tag-luxury","tag-uk"],"yoast_head":"\n