Founded in 1978, Bank al Etihad Group has evolved to play an important role in the Middle Eastern economy. The bank offers a wide range of financial services, with particular attention to the needs of SMEs and entrepreneurs. The majority of the bank’s business clients are SMEs seeking current accounts, credit cards and collateral-based lending. Bank al Etihad has launched solutions to help businesses resolve cashflow problems and scale operations. Businesses can control their finances at the tap of a finger through al Etihad’s robust mobile banking app. Bank al Etihad enables merchants to untether commerce with POS machines. Bank al Etihad champions women’s economic empowerment and has developed numerous products and initiatives to support their financial independence. It tailors services to support female-led start-ups and has sponsored every “women in business” event hosted in Jordan. Bank al Etihad aims to become a leading digital bank and has invested significant resources in next-generation infrastructure and talent development. Customer service is key — as products can be replicated but the al Etihad experience remains unique. The group has solidified its position in Jordan, thanks in part to a network of subsidiaries comprising a central exchange unit as well as brokerage, leasing and fintech companies. It also has a controlling stake in Jordan’s Safwa Islamic Bank and a 10 percent stake in Palestine’s The National Bank. The CFI.co judging panel presents Bank al Etihad with the 2023 Best SME Growth Bank (Middle East) award.
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