For the past two years, Fidelity United has focused on making its new brand identity a first-choice insurance solution for the Gulf Cooperation Council (GCC). Fidelity United is building on a 44-year legacy, and the new identity pays homage to a partnership between United lnsurance Company and Lebanese insurer Fidelity Assurance and Reinsurance. The bond underscores a shared ambition for regional dominance. Fidelity United is headquartered in The Opus Tower, Dubai, with offices in Abu Dhabi, Fujairah, Sharjah and Ras Al Khaimah. A sustainable operational model ensured a confident start, and Fidelity United has developed an intuitive platform to support brokers and partners. No matter how complex the risk, Fidelity United is there to provide best-spoken solutions and unified brand experience to its clients. Besides offering standard insurance packages for all corporate and individuals, its approach begins by listening to the client’s needs and responding by tailored solutions. Exceptional customers service and product development has been recognized by its partners and associates which, undeniably, is affirming that Fidelity United has a leading role in the UAE market. Served by a passionate and highly skilled team, Fidelity United takes pride in reflecting its core values of transparency and responsibility towards its clients, partners and associates. Identifying new trends and technologies, and having a strong understanding of the insurance industry in the region, the company has built a specific, user friendly platform for the Brokers providing explicit human and digital capabilities, enabling them to experience a seamless and effective process from quote to bind, which proved successful during the implementation of their Business Continuity Plan on 100% smart working model. The successful foundation of the Broker management unit for Fidelity United is based on scrutinized focus and effects of digitalization, combined with the technical skills of the Market Underwriters’ relationship with Brokers and a strong and responsive operations structure to support the servicing of business. The company applies practical risk-management and ensures that its sound business ethics elevate service standards. Clients recognize the professionalism and responsiveness shown by the Fidelity United team, which aims for major regional growth over the next five years. The CFl.co judging panel congratulates Fidelity United, the 2020 winner of the award for Best lnsurance Broker Services Platform (GCC).
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