GN Audio: Best Intelligent Audio Solutions Europe 2020

GN set out 150 years ago to transform international communication. GN pushes the boundaries of technology to deliver personalised audio solutions best described as industry breakthroughs. It develops devices that receive and transmit audio, but recognise and adapt to the user’s environment. It finds audio adaptability to be an exciting new trend and has developed products that allow users to test hearing and fine-tune playback to individual preferences. GN pursues the global mandate of “making life sound better”. The Danish company has fuelled growth through strategic acquisitions and an in-house R&D department led by some of the industry’s smartest scientists. The GN Group claims the unique distinction of being a leader of consumer, professional, and medical-grade audio markets under one roof. GN Audio, under the brand name Jabra, serves professionals and consumers, while GN Hearing develops medical-grade audio solutions. Jabra has assembled a team of audio tech experts with bold ideas that challenge the limitations of human hearing, and lay the groundwork for the future of intelligent audio. As one of its technology advancements, Jabra has collaborated with extreme sports promotor Red Bull Media House to create a cordless mic that uses both clever engineering as well as extractive algorithms to mute the wind noise of extreme sports. Jabra revenues have nearly doubled over the past five years, and about 10 percent of that total goes to fund four R&D centres in Denmark, the US, the Netherlands and China. The CFI.co judging panel recognises a sound business structure in all senses, and announces GN Audio (Jabra) as winner of the 2020 award for Best Intelligent Audio Solutions (Europe).