Categories: FRONT

Preference Pass: Tourism Tech Innovator of The Year – Mexico 2019

The marketing focus of Preference Pass has been to create a generic and customisable product enabling the company to sell similar products globally whilst shaping an environment which allows for bespoke branding for resorts to present as an exclusive offer to their guests. This approach has been very well received by resorts and hotels and has enabled the company to create unique tours and activity packages. These offers maintain the same philosophy but are built knowing the specific characteristics of the resort’s customers. The resort market these offers directly to customers at check in or before.

The benefits to the resorts are increased customer satisfaction, significant cost savings, and an opportunity for the business to generate a new source of income.

Preference Pass plans to create new markets in 2019 such as the yet uncovered regions of the Mexican Caribbean and other important tourist destinations in the country. Regions will be set up in a franchise format, ensuring that a local partner, who has both contacts and expertise, develops the business, using the tools and knowledge Preference Pass has acquired to date. The company plans on starting its international expansion in 2019, targeting the Caribbean and the main tourist destinations of South America, before going global.

marten

Recent Posts

European Bank for Reconstruction and Development (EBRD): Trailblazers in Climate Finance Initiatives Europe 2025

The European Bank for Reconstruction and Development (EBRD) plays a transformative role in aligning financial…

4 weeks ago

World Gold Council: Leader in Gold-Backed Investment Innovation USA 2025

World Gold Council has played a transformative role in reshaping the global investment landscape by…

1 month ago

BofA’s Merrill Edge: Excellence in Hybrid Investment Advisory Models US 2025

Bank of America’s Consumer Investments platform has become a leader in hybrid investment advisory services…

2 months ago

CORDET: Best Alternative Credit Investor United Kingdom 2025

CORDET provides flexible, long-term financing solutions to mid-market businesses across Northern and Western Europe, with…

2 months ago

Alpha Bank: Most Innovative Family Banking Services Greece 2025

Alpha Bank has established itself as a leading force in the Greek banking sector, recognised…

3 months ago

Schafer Cullen Capital Management: Innovators in Long-Term Value Equity Strategies USA 2025

Schafer Cullen Capital Management has built a reputation for disciplined, long-term value investing, backed by…

3 months ago