Porvenir, S.A. — Colombia’s leading pension fund — has a clear business vision: to focus on the customer and to excel in efficiency. Transparency and responsible governance are top priorities for the firm, pledging to act above and beyond legal requirements for corporate governance — and earning Porvenir top ratings from industry risk-rating agencies each year. Its customer-centric business model is driven by ethical behaviour principles, effective risk management, and efficient business practices. Porvenir manages a multi-fund system, offering funds with different risk profiles and giving clients more investment flexibility and opportunity. The firm is hopeful that new tax reform laws will encourage Colombians not contributing to a retirement plan — some 40 million people of the 48 million population — to start officially saving for the future. Porvenir strives to raise awareness about financial literacy, launching a ground-breaking outreach effort called Familia Porvenir, a tech-based initiative to explain pension fund basics and benefits. The initiative includes a web series, presented in simple yet entertaining language that resonates well with younger audiences. Answering customer demand for digital innovation, Porvenir has digitised its operations, creating a digital interface to streamline pension management. The firm aims to complete 95 percent of all transactions online by the year 2020. For its innovative use of technology to meet modern customer demands and ensure ethical and efficient corporate governance, the CFI.co judging panel recognise Porvenir as the 2018 winner of the Best Pension Governance – Colombia award.