Categories: EuropeFRONTIndustries

Polifarma SpA: Best Healthcare Corporate Strategy Italy 2020

Polifarma celebrated its centenary in 2019 with the slogan, “a hundred years spent in the future”. The company’s commitment to specialized skills and the search for innovative, effective solutions have seen it become a benchmark of excellence in the Italian pharmaceutical sector. Polifarma’s story has been a personal and ethical one, leading up to its acquisition by Luisa Angelini 21 years ago. In the 2000s, pharmaceutical companies were hard-hit by the explosion of generic drugs on the market and – faced with the loss of a product patent – Polifarma realized it needed a new corporate strategy. Turnover had plummeted from €40m to €18m – but the company had prepared for this. It acquired Polifarma Benessere, an OTC and cosmetic company, cementing its presence in the sector. Since 2010, it has released 10 new products and projects and trebled turnover to €55m. It has identified digitalisation as a strategic key to the future of healthcare and developed a digital revolution program thanks to a cultural change management that has led to the engagement of the whole company in a future-orientated strategic plan. Moreover, its strengthened ophthalmology offering now accounts for 42% of turnover. This was made possible by a flexible internal organizational structure in which every employee knows his role and feels valued. Polifarma this year inaugurated its Hospital Business Unit, targeting private clinics and hospital markets and strengthened the Foreign Business Unit in order to broaden its presence in the international markets. CEO Dr. Andrea Bracci has been appointed vice-president of the pharmaceutical section of the Lazio regional industrial and business organization and member of the Digital Transformation Group, in recognition of his service. The CFI.co judges name Polifarma SpA as winner of the 2020 award for Best Healthcare Corporate Strategy (Italy).

marten

Recent Posts

Alpha Bank: Most Innovative Family Banking Services Greece 2025

Alpha Bank has established itself as a leading force in the Greek banking sector, recognised…

7 days ago

Schafer Cullen Capital Management: Innovators in Long-Term Value Equity Strategies USA 2025

Schafer Cullen Capital Management has built a reputation for disciplined, long-term value investing, backed by…

7 days ago

JP Morgan Chase: Most Innovative Investment Banking Services USA 2025

JP Morgan Chase stands at the forefront of the global financial industry, consistently redefining the…

7 days ago

Dubai World Trade Centre: Champion of Global Business and Trade Ecosystems EMEA 2025

For over four decades, Dubai World Trade Centre (DWTC) has been a cornerstone of Dubai’s…

2 months ago

Krungthai Bank PCL: Best Social Impact Bank Thailand 2025

Krungthai Bank PCL plays a pivotal role in driving sustainable economic and social development in…

3 months ago

Région Île-de-France: Best Green Bond Thought Leadership Team Global 2025 & Best in Class Bond Issuer Global 2025

Région Île-de-France demonstrates a steadfast commitment to sustainable finance, playing a pioneering and influential role…

3 months ago