Making Science Group: Best Digital Growth Strategy Spain 2021

The term “digital native” describes a generation instinctively comfortable with technology. Many businesses, however, are still run by “digital immigrants” for whom the tech world can be a confusing place. That’s where the Madrid-based Making Science Group comes in. It’s a young company in every sense, having been founded only five years ago as a technology and digital marketing consultancy specialising in e-commerce and digital transformation. It is driven by dynamic digital natives with a wide knowledge of big data, user experience software development and data-driven creativity. Staff members are encouraged to “learn something new every day” as they strive to offer clients tailor-made brand and advertising strategies. The company prides itself on its expertise in web analytics and user behaviour. It offers a complete digital package, from website design to lead generation. At its core the company has a commitment to innovation, and is a staunch supporter of Environmental, Social and Governance (ESG) aims, having pledged to a zero-carbon future. It devotes time and resource to staff development, and has created its own charitable foundation, funded by profits. When rare snowstorms disrupted Spain in January 2021, it organised the distribution of coats and blankets to stricken citizens. As part of its international expansion, Making Science acquired Nara Media in 2021, a London-based digital marketing agency specialising in mobile app marketing and measurement. It also operates in Mexico, Portugal, Italy, Colombia and France. The judging panel is pleased to present Making Science Group with the 2021 award for Best Digital Growth Strategy Spain.