British Airways: Best Premium Travel Experience Global 2017

Unveiling a major investment drive to upgrade its long-haul business and premium economy class services, British Airways aims to reassert its transatlantic dominance and nibble away at the increasingly fierce competition. The changes will first be implemented on BA’s flagship London Heathrow to New York JFK route before being rolled out across the airline’s global network. BA is also working on the introduction of direct aisle access seats in its Club World – the airline’s business class.

On the ground, British Airways is busy renovating its business lounges at Heathrow and Gatwick airports. The company’s premier travel facilities in the US are slated to undergo a £88m makeover. In order to lessen travel-related stress, BA now offers its Gold Executive Club members direct access to the First lounge in Heathrow Terminal 5 via The First Wing, which has a dedicated security channel.

On board, BA is set to debut Europe’s first 4G inflight network and improved Wi-Fi connectivity. The airline aims to have 90% of its fleet equipped with high-speed Internet by 2019. Travellers may use their own devices to surf the web.

Whilst BA’s corporate policy squarely states that the airline’s focus remains on premium passengers, the company has also introduced added-value services for price-conscious travellers. However, British Airways’ management assured that the company will decline to lower its service level to compete with low-cost carriers.

The CFI.co judging panel commends BA on its dedication to excellence. The judges are pleased to offer British Airways the 2017 Best premium Travel Experience Global Award.

marten

Recent Posts

Dubai World Trade Centre: Champion of Global Business and Trade Ecosystems EMEA 2025

For over four decades, Dubai World Trade Centre (DWTC) has been a cornerstone of Dubai’s…

3 days ago

Krungthai Bank PCL: Best Social Impact Bank Thailand 2025

Krungthai Bank PCL plays a pivotal role in driving sustainable economic and social development in…

1 week ago

Région Île-de-France: Best Green Bond Thought Leadership Team Global 2025 & Best in Class Bond Issuer Global 2025

Région Île-de-France demonstrates a steadfast commitment to sustainable finance, playing a pioneering and influential role…

4 weeks ago

Spectrum Asset Management: Excellence in Preferred Securities Portfolio Management Global 2025

Spectrum Asset Management is a leading institutional manager specialising in preferred and capital securities, with…

1 month ago

Moody’s Ratings: Best Credit Risk Analysis LATAM 2025

Moody’s Ratings is a globally recognised leader in credit ratings, research and risk analysis, with…

1 month ago

La Trobe Financial: Best Investment Management Team Australia 2025

La Trobe Financial has cemented its reputation as Australia’s premier alternative asset manager, demonstrating a…

2 months ago