The first to launch an online trading platform for retail investors in 1999, Italy’s FinecoBank is accustomed to taking the lead. Now with over a million accountholders, Fineco Bank is amongst the largest multichannel direct banks in Italy.
In 2007, FinecoBank became part of the UniCredit Group, a Milan-based financial services company with a global network covering over fifty markets. However, FinecoBank continues to operate independently and maintains its unique brand which stands for quality and sophistication through simplicity and elegance.
Offering its clients a full array of banking services, FinecoBank has consistently outpaced its competitors in customer satisfaction. The bank’s no-nonsense approach to financial services has hit a chord with the public and is considered a winning strategy that ensures the sustained growth of the company.
True to its roots, FinecoBank shows particular strength in enabling and empowering its clients to manage their investments either actively or passively. The bank’s paperless approach allows for added agility while ensuring full transparency. A dedicated team of over seventy highly experienced professional asset managers, and a veritable army of advisors and analysts, constantly monitors markets, follows trends, and identifies opportunities to provide investors with a stream of premium quality, easily accessible data that allows accurate decisions to be made at precisely the right time.
Over 15,000 accountholders have entrusted in excess of €48bn to FinecoBank for management by its team of investment experts. The bank also serves as a gateway to the Italian market for foreign investors. All FinecoBank clients are assigned an independent financial advisor who is charged with putting together a bespoke mix of investment products tailored to individual risk tolerance and financial goals.
The CFI.co judging panel finds the direct, customer-centric, and streamlined approach pioneered by FinecoBank extremely refreshing. The results show and prove that the formula works: it attracts new customers in droves and adjusts seamlessly to individual needs and requirements. The CFI.co judges are therefore pleased to offer FinecoBank the 2015 Best European Financial Advisory Team Award.
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