CFI Award Panel Recognises Red Cross and Red Crescent Societies

We are delighted to announce The International Federation of Red Cross and Red Crescent Societies (IFRC) as winner of a CFI award for Corporate Leadership. The IFRC has for nearly 100 years been helping to ensure that the national Red Cross and Red Crescent societies work together effectively. The IFRC brings the world closer together and cuts through political, national, racial, religious and economic differences in helping humanitarian efforts across the globe and stands out as a force for good. What is less well known is that in order to achieve its goals, Society members raise over 50% of their revenue from a diverse range of commercial activities. Many of these efforts serve the dual purpose of achieving the stated aims of the IFRC while in addition providing revenue for other humanitarian work. We think commercial organisations would do well to consider how the IFRC operates in the commercial world when trying to balance CSR activities with the overall needs of all stakeholders.