Corporate social responsibility is at the heart of the Bridgestone ethos and the company sets its corporate sights according to the slogan coined by its founder: ‘’serving society with superior quality.” Shojiro Ishibashi established a business that two years ago was recognised as the world’s largest tyre manufacturer. Corporate social responsibility is at the heart of the Bridgestone ethos and the company sets its corporate sights according to the slogan coined by its founder: ‘’serving society with superior quality.” Shojiro Ishibashi established a business that two years ago was recognised as the world’s largest tyre manufacturer.
Highly focused corporate activity relating to CSR is complemented by generosity at the employee level. Bridgestone’s major initiatives concern mobility and the elimination of congestion problems. There have been impressed success stories in the Asia Pacific region. Keen to support the environment, Bridgestone is championing a recycling-oriented society and a waste-free tyre industry. The company has promised – as part of its Tyres4ward programme – to re-purpose an out-of-use tyre for each new tyre sold by Bridgestone in the United States. This worthy project was established in 2012.
The company has three key environmental objectives. The first is to be in harmony with nature and accordingly supports biodiversity protection. This involves an educational and research role which is highly commendable. Keen to identify opportunities for reducing waste in the manufacturing process and reducing the amount of natural resources consumed by its operations, Bridgestone shows that it takes its responsibilities very seriously. The company is working towards ambitious goals for the reduction of CO2 and other emissions not only in respect of its own footprint but also within the lifecycle of the products it produces.
The CFI.co judging panel commends Bridgestone Firestone as a second consecutive year winner of this award and are please to confirm the company as Best CSR Manufacturer Asia Pacific 2017.
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