BIAT (Banque Internationale Arabe de Tunisie): Best Digitalisation Strategy North Africa 2024

BIAT has firmly positioned itself as a leader in the digital transformation of Tunisia’s banking sector, driven by a strategic focus on modernisation and customer-centric innovations. Over nearly three decades, the bank has continually adapted to the evolving needs of its clients, particularly within the young and dynamic demographic of Tunisia. The bank’s digitalisation strategy forms a critical part of its broader modernisation project, which includes the renewal of IT infrastructure and the reconfiguration of its branch network. This digital overhaul is designed to enhance the client experience by streamlining processes and offering more sophisticated advisory services. Additionally, BIAT has established a dedicated Skills Development Centre to support its human capital strategy, underscoring the importance of continuous professional development and training in a rapidly changing environment. This initiative not only rejuvenates the workforce but also ensures that employees are well-equipped to meet the demands of the digital era. As part of its commitment to fostering talent, BIAT offers comprehensive training programmes, including certification courses for SME account managers, ensuring that its team remains at the forefront of industry standards. The bank’s forward-thinking approach to both technological and human capital development highlights its commitment to maintaining its competitive edge in the region. BIAT’s efforts have made a significant impact on the banking landscape. The CFI.co Judging Panel congratulates BIAT on winning the 2024 award for Best Digitalisation Strategy (North Africa).