Determined to provide streamlined, integrated, and easily accessible financial services, Guaranty Trust Bank (Ghana) has vastly expanded its online platform and distribution channels. The bank cuts across demographic and social strata to offer its comprehensive suite of products and services to all Ghanaians, in the process reducing the number of people without access to bank accounts.
Anyone with a moderately smart mobile phone is able to open an account with just a few taps and swipes. Bank *737# allows users to initiate the process of opening an account at GTBank online. Once the relevant information has been submitted the system generates a code that may be brought into any one of the bank’s branch offices to quickly complete the application. By special arrangement with the country’s telecom providers, contact with GTBank is free of charge – no airtime or data traffic is billed to the user.
GTBank allows customers to zero their accounts without running the risk of closure. The nifty app developed by the bank enables instant money transfers, online bill payments, and the topping up of pre-paid phones. The app also instantly connects users to a help line where agents are ready to answer all queries thus ensuring a human touch amidst all technological marvels.
The CFI.co judging panel applauds all initiatives that promote financial inclusion. GTBank’s innovative *737# app redefines the concept of digital banking. It was designed from the ground up as a tool to simplify the entire banking experience making it much less daunting to users who may otherwise be reluctant to enter a branch office. The judges are pleased to note that the Ghanaian bank, a repeat winner, remains committed to innovation and operational excellence. The judging panel agrees to declare Guarantee Trust Bank (Ghana) winner of the 2018 Best Digital Bank Ghana Award.
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