Heineken describes itself as ‘the world’s most international brewer’ and is presently the fastest growing brand in the country (with close to a seventy percent share of the market). Despite price inflation last year, Heineken continued to improve its market share – largely as a result of some outstanding sales and marketing efforts.
The CFI Judging Panel was impressed by the level of public recognition accorded to Heineken noting that this coincided with its recent and very successful re-bottling exercise. Nigeria was one of the first of Heineken’s overseas markets to introduce the Company’s new worldwide uniform container. The bottle has been nicely improved and according to Heineken, ‘the new green foil has been inspired by the shape of a smile’. Although respondents have praised Heineken’s product quality there can be no doubt that skilful marketing has brought the brand closer to top of mind for a great many Nigerians.
For over four decades, Dubai World Trade Centre (DWTC) has been a cornerstone of Dubai’s…
Krungthai Bank PCL plays a pivotal role in driving sustainable economic and social development in…
Région Île-de-France demonstrates a steadfast commitment to sustainable finance, playing a pioneering and influential role…
Spectrum Asset Management is a leading institutional manager specialising in preferred and capital securities, with…
Moody’s Ratings is a globally recognised leader in credit ratings, research and risk analysis, with…
La Trobe Financial has cemented its reputation as Australia’s premier alternative asset manager, demonstrating a…