Ursula Burns: Driving Change at Xerox

Ursula Burns has a certain prominence in our minds because she became the first African-American woman to run a Fortune 500 company. Yes, of course, she is a trail blazer in this regard but it was not for this reason that we included her in our list of Ten Outstanding Female Business Leaders.

Burns took over at the helm at Xerox in 2009 from perhaps one of the best saleswomen to have headed a Fortune 500 company namely, Anne Mulcahy. The prime driver behind what Money Magazine describes as “the great turnaround story of the post-crash era”, Mulcahy bought Xerox back from the brink of bankruptcy. Burns was a key member of Mulcahy’s team and the women describe their working relationship as a true partnership. So the succession of Burns came as no great surprise.

The challenges Burns faces now are certainly no less problematic than those of her predecessor. As each day passes “making a Xerox copy” becomes less and less relevant to the future of the business. Xerox needs a leader to help drive the necessary changes that will ensure its long term security. An trained engineer with a Masters from Columbia and a reputation for speaking her mind, Burns is pushing forward a real transformation at the Company. Her first major step was the acquisition of Affiliated Computer Services for $6.4 billion in 2010. As Xerox brings increasing levels of service into its business model, the quality of leadership and oversight provided by Burns is proving to be of critical importance.

Having joined the company as in intern in 1980, Burns is in many ways a product of Xerox’s ability to deliver product development and innovation in-house. There are few companies with Xerox’s track record for invention. With these skills running through the veins of the company, it seems fitting that Xerox has been able to produce a leader of the calibre of Burns.

We selected Ursula Burns because we believe she is the person who – at this critical point in Xerox’s history – will help ensure that the Company will still be a household name fifty years from now. Maybe the term ‘Xeroxing’ will take on significant and profitable new meanings.

CFI

Recent Posts

Is Islamic Finance Now Mainstream?

Combatting usury, ensuring ethical standards, and sweeping the world: a new financial cornerstone emerges. Islamic…

13 hours ago

Asian Development Bank – Freezing the Impact: Tackling Glacial Melt with Resilient Solutions

Glacial melting threatens regional water security, ecosystems, and economies. Countries must prioritise low-carbon, climate-resilient development…

3 days ago

Moody’s Ratings: Leading in Transition Finance, and Embracing Digital Innovation

A new positioning based on boldness, clarity, and perceptiveness. Moody’s Investors Service Transition to Moody's…

3 days ago

Telegram Lives: Pavel Durov in Trouble but Refuses to Back Down

Russian-born activist and proponent of individual freedom in hot water, but defiant. Pavel Durov, founder…

1 week ago

Forging Fitness, Dissolving Boundaries: Give CrossFit a Try Sometime Soon

Unlocking the transformative power of functional fitness can be fun as well as beneficial for…

1 week ago

Meet the Enigmatic Genius Who Changed Chess Forever

Few names in the classic game’s history shine as brightly as Bobby Fischer's. From child…

2 weeks ago